Different Use Cases Detected
These products belong to the same software category but focus on different use cases. Act! and Gong may not be direct competitors.
Act!vsGong
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Act! vs Gong
In our 2026 comparison of Act! and Gong, Gong comes out ahead overall (weighted score 90% vs 80% for Act!). Act! is rated 4.5/5 from 4 user reviews; Gong is rated 4.7/5 from 5 user reviews. Gong has a free plan.
Last updated
| At a glance | Act! | Gong |
|---|---|---|
| Category | CRM | Sales Enablement |
| User rating | 4.5/5 (4 reviews) | 4.7/5 (5 reviews) |
| Starting price | Not listed | Free plan |
| Listed features | 13 | 20 |
| Integrations | 3 | 25 |
| Platforms | Not specified | Web, iOS, Android, Chrome Extension |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 4.9/5 |
Act!
Starting Price
Contact Vendor
Community Pulse
Advanced Ratings
Pros
- Contact and relationship management features designed for individual sales professionals and small teams focused on personalized customer engagement.
- Email marketing, campaign tracking, and opportunity management in a single platform without requiring multiple integrations.
- Library of pre-built integrations and custom connectors for popular business applications extends core CRM functionality.
Cons
- Interface modernization has been slower than competitors; some users report the platform feels less polished than newer cloud CRMs.
- Reporting and analytics depth is shallower than enterprise competitors; advanced custom reporting requires external tools.
- Marketing automation capabilities are more basic than dedicated platforms, suitable for simple campaigns but not complex nurturing sequences.
Gong
Starting Price
Subscription
Community Pulse
Advanced Ratings
Pros
- AI-generated summaries, keyword insights, and call analytics give teams actionable visibility into customer conversations and pipeline activity
- The platform is widely described as intuitive and easy to adopt for reviewing calls, coaching reps, and onboarding new team members
- Call insights and shared recordings support effective sales coaching, self-review, benchmarking, and cross-team handoffs between sales and customer success
Cons
- Gong is frequently viewed as expensive, with high platform fees and per-seat costs that can be difficult for smaller teams to justify
- Users report occasional recording failures, delays in call availability, and difficulty locating or accessing past calls
- AI insights, transcription accuracy, search filters, and CRM syncing can be inconsistent, requiring manual verification or extra filtering
Product Overview
What each platform does and who it's for
Primary Category
The main classification for each product
Editorial Quality Rating
Independent expert panel ratings and quality validations
Act!
Expert Score
Gong
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
Act! Integrations
Gong Integrations
Platform Support
Supported platforms across each product
Act!
Platform support not specified
No platform details listed for this software
Gong
Sentiment & Feedback
Real-world pros and cons from verified users
Act! Feedback
User sentiment analysis
- Contact and relationship management features designed for individual sales professionals and small teams focused on personalized customer engagement.
- Email marketing, campaign tracking, and opportunity management in a single platform without requiring multiple integrations.
- Library of pre-built integrations and custom connectors for popular business applications extends core CRM functionality.
- Available across cloud, on-premise, and mobile platforms, providing deployment flexibility for different business requirements.
- Interface modernization has been slower than competitors; some users report the platform feels less polished than newer cloud CRMs.
- Reporting and analytics depth is shallower than enterprise competitors; advanced custom reporting requires external tools.
- Marketing automation capabilities are more basic than dedicated platforms, suitable for simple campaigns but not complex nurturing sequences.
Gong Feedback
User sentiment analysis
- AI-generated summaries, keyword insights, and call analytics give teams actionable visibility into customer conversations and pipeline activity
- The platform is widely described as intuitive and easy to adopt for reviewing calls, coaching reps, and onboarding new team members
- Call insights and shared recordings support effective sales coaching, self-review, benchmarking, and cross-team handoffs between sales and customer success
- Integrations with tools such as Zoom, Google Workspace, and Salesforce make Gong a central part of many sales teams’ workflows
- Reliable call recording, transcription, and searchable call archives help reps revisit conversations and reduce manual note-taking
- Gong is frequently viewed as expensive, with high platform fees and per-seat costs that can be difficult for smaller teams to justify
- Users report occasional recording failures, delays in call availability, and difficulty locating or accessing past calls
- AI insights, transcription accuracy, search filters, and CRM syncing can be inconsistent, requiring manual verification or extra filtering
Feature Comparison
Detailed side-by-side capability checklist
Act!
13/31 features
- AI Recommendations
- Conversation intelligence
- Deal intelligence
- Revenue intelligence
- API & Webhook Integrations
- App Integrations
- Conversation analytics
- Revenue Analytics
- Cross-device sync
- Security
- Team collaboration
- Marketing integration
- Automation
- Call recording
- Buyer signals
- CRM
- CRM sync
- Contact & Lead Management
- Contact Management
- Forecasting
- Lead generation
- Pipeline Management
- Revenue forecasting
- Sales Analytics
- Sales Pipeline & Deal Tracking
- Sales activity
- Sales automation
- Sales coaching
- Sales engagement
- Reporting & Analytics
- Pipeline analytics
Gong
20/31 features
- AI Recommendations
- Conversation intelligence
- Deal intelligence
- Revenue intelligence
- API & Webhook Integrations
- App Integrations
- Conversation analytics
- Revenue Analytics
- Cross-device sync
- Security
- Team collaboration
- Marketing integration
- Automation
- Call recording
- Buyer signals
- CRM
- CRM sync
- Contact & Lead Management
- Contact Management
- Forecasting
- Lead generation
- Pipeline Management
- Revenue forecasting
- Sales Analytics
- Sales Pipeline & Deal Tracking
- Sales activity
- Sales automation
- Sales coaching
- Sales engagement
- Reporting & Analytics
- Pipeline analytics
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Pricing & Plans
Compare plans, features, and starting points side-by-side
Act! Pricing
Custom configurations tailored to your organization.
Gong Pricing
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Community Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Gong
Calculated by features, pricing, support & ratings.
Awaiting Votes
Cast your vote above to update results.
Which software did you choose?
Share your decision anonymously with the community
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Capture high-intent CRM evaluators
Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- SMBs and growing teams needing a streamlined CRM to track leads and close deals faster
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- Teams needing broad multi-platform accessibility across desktop, mobile, and web
Act!
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Act! is a runner-up with a composite score of 80%.
Pricing: Contact Vendor (No Free Trial), a less accessible entry point than the leader.
Offers 13 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
No data available for this product on this dimension yet.
Gong
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Gong wins overall with a weighted score of 90% based on user rating, pricing, features, usability, and support.
Gong has the most accessible pricing ($0/mo (No Free Trial)).
Gong lists the most features (20 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 4.9/5 stars.
Not enough data on the other product(s) to rank this dimension fairly.
Final Verdict:Gong
Gong scores higher across 2 of 11 key dimensions with a 10-point lead in our weighted analysis.
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Frequently asked questions: Act! vs Gong
Which is better: Act! or Gong?
Gong scores higher across 2 of 11 key dimensions with a 10-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate Act! and Gong?
Act! is rated 4.5/5 from 4 user reviews. Gong is rated 4.7/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Act! and Gong cost?
Gong has a free plan. Always confirm current pricing on the vendor's site, as plans change.
Do Act! and Gong offer a free plan or free trial?
Act! does not list a free plan or trial; Gong offers a free plan.
Which platforms do Act! and Gong support?
Gong supports Web, iOS, Android and Chrome Extension; platform support is not specified for the others.
Which is easier to use, Act! or Gong?
Act! has an ease-of-use rating of 4.5/5, Gong has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Act! gives our revenue team clear visibility over the entire sales pipeline. Lead tracking, activity logging, and stage transitions are seamless across the sales cycle.
Custom deal stages and automated followup reminders in Act! helped our account executives maintain high response rates. The visual dashboard gives executive leadership immediate clarity.
We consolidated our customer communication channels into Act! and immediately saw improvements in deal velocity and followup consistency across our sales team.
An easy-to-configure CRM platform that covers lead capture, contact history, and pipeline analytics without overwhelming sales reps with unnecessary complexity.
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