SoftwareHope Logo
CtrlK
Blog & Research
LoginSign Up
LoginSign Up
Security Verification Diagnostic Catalog
SoftwareHope Logo

SoftwareHope is a comprehensive B2B software and tech services directory. Discover, compare, and evaluate verified software solutions with authentic user reviews.

Ask an AI about SoftwareHope

Get the latest software reviews & tech trends delivered weekly:

Discover

  • Software Directory
  • All Categories
  • Software Categories
  • Service Categories
  • Compare Software
  • Deals & CouponsHot
  • Changelog

Vendors

  • Launch Your Product
  • Claim Your Product
  • Vendor Portal
  • Affiliate Program
  • Reviewer RewardsEarn

Resources

  • Blog & Research
  • Video Reviews & Demos
  • User Testimonials
  • Development & IT
  • Development Tools
  • DevOps & Cloud Engineering
  • IT Management

Company

  • About Us
  • Contact Us
  • Careers
  • Press & Media Kit
  • Trust Center
  • Community Guidelines
© 2026 SoftwareHope. All rights reserved.
Privacy Policy•Terms of Service•Cookie Policy••Refund Policy•Sitemap

Different Use Cases Detected

These products belong to the same software category but focus on different use cases. Apollo.io and ZoomInfo may not be direct competitors.

  1. Compare
  2. Apollo.io vs ZoomInfo

Apollo.iovsZoomInfo

Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.

Apollo.io
Apollo.io
4.6
(5 reviews)
View Profile ↗
ZoomInfo
ZoomInfo
4.4
(5 reviews)
View Profile ↗

Quick answer: Apollo.io vs ZoomInfo

In our 2026 comparison of Apollo.io and ZoomInfo, the products are too closely matched to name a clear overall winner. Apollo.io is rated 4.6/5 from 5 user reviews; ZoomInfo is rated 4.4/5 from 5 user reviews. Apollo.io has a free plan; ZoomInfo starts at $150/month.

Last updated October 19, 2026

Key facts: Apollo.io vs ZoomInfo
At a glanceApollo.ioZoomInfo
CategorySales Intelligence & ProspectingMarketing & Sales
User rating4.6/5 (5 reviews)4.4/5 (5 reviews)
Starting priceFree plan$150/mo
Listed features2020
Integrations257
PlatformsWeb, Chrome ExtensionWeb, iOS, Chrome Extension, Android
Ease of use4.5/54.5/5
Customer support5.0/55.0/5
Apollo.io:OverviewReviewsPricingAlternatives
ZoomInfo:OverviewReviewsPricingAlternatives
Apollo.io

Apollo.io

4.6
(5)

Starting Price

Free version, paid starts at $59.00/month

Community Pulse

20%
Would Buy Again
96%
Good Value

Advanced Ratings

Usability
9.0
Performance
9.6
Support
10.0

Pros

  • Powerful lead database with advanced filters for targeted B2B prospecting.
  • Combines contact discovery, email sequencing, and outreach in one platform.
  • Intuitive dashboard and Chrome extension simplify everyday prospect research.

Cons

  • Some contact details and phone numbers are outdated or inaccurate.
  • Credit limits can run out quickly during heavy prospecting campaigns.
  • Customer support can be slow, and lower-tier plans feel restrictive.
View Full Profile
ZoomInfo

ZoomInfo

4.4
(5)

Starting Price

Starting at $150.00/month

Community Pulse

20%
Would Buy Again
96%
Good Value

Advanced Ratings

Usability
9.0
Performance
9.6
Support
10.0

Pros

  • Extensive contact database makes finding relevant prospects much faster than manual research.
  • Advanced search filters help build targeted lead lists for specific industries.
  • CRM integrations simplify contact enrichment and reduce repetitive data entry.

Cons

  • Contact details can be outdated or inaccurate, requiring manual verification before outreach.
  • Expensive contracts and add-on costs make it difficult for smaller businesses to justify.
  • Steep learning curve and complex setup can slow down new users.
View Full Profile
Swipe to compare

Product Overview

What each platform does and who it's for

Apollo.io
Apollo.io
Apollo.io is a sales intelligence and prospecting platform that helps businesses find potential customers, collect accurate contact details, and manage outreach from one place. Instead of searching multiple websites for leads and manually tracking emails, users can find business contacts, build prospect lists, and reach potential buyers through automated sales campaigns. Sales representatives, business development teams, marketers, recruiters, and growing companies use Apollo.io to identify relevant prospects and start conversations with them. Its contact database, search filters, email sequences, and CRM integrations help teams spend less time on manual research and more time building relationships, following up with leads, and creating new sales opportunities.
ZoomInfo
ZoomInfo
ZoomInfo is a B2B sales intelligence platform that helps businesses find potential customers, identify decision-makers, and understand target companies. Instead of spending hours searching different websites for business contacts, sales teams can use ZoomInfo to access company details, professional contact information, and buying signals in one place. Sales professionals, marketing teams, recruiters, and business development teams use ZoomInfo to build prospect lists, research accounts, and find new sales opportunities. Its data and search filters help users focus on relevant prospects, plan outreach campaigns, and spend less time on manual research. It is particularly useful for businesses selling products or services to other companies.

Primary Category

The main classification for each product

Apollo.io
Apollo.io
Sales Intelligence & Prospecting
ZoomInfo
ZoomInfo
Marketing & Sales

Editorial Quality Rating

Independent expert panel ratings and quality validations

Apollo.io

Apollo.io

Expert Score

Elite Choice
4.6/ 5.0
Verified Editorial Score
ZoomInfo

ZoomInfo

Expert Score

Expert Pick
4.3/ 5.0
Verified Editorial Score

Integration Ecosystem

Compare supported third-party apps and services

Apollo.io

Apollo.io Integrations

25 supported apps
Salesforce integration logo
Salesforce
Zapier integration logo
Zapier
Slack integration logo
Slack
HubSpot integration logo
HubSpot
Google Workspace integration logo
Google Workspace
Outreach integration logo
Outreach
Salesloft integration logo
Salesloft
Google Sheets integration logo
Google Sheets
Typeform integration logo
Typeform
Zoho CRM integration logo
Zoho CRM
Adobe Marketo Engage integration logo
Adobe Marketo Engage
Airtable integration logo
Airtable
Claude integration logo
Claude
ChatGPT integration logo
ChatGPT
Perplexity integration logo
Perplexity
+10 more integrations available
ZoomInfo

ZoomInfo Integrations

7 supported apps
Salesforce integration logo
Salesforce
Zapier integration logo
Zapier
HubSpot integration logo
HubSpot
Marketo integration logo
Marketo
Outreach integration logo
Outreach
Salesloft integration logo
Salesloft
Microsoft Dynamics 365 integration logo
Microsoft Dynamics 365

Platform Support

Supported platforms across each product

Apollo.io logo

Apollo.io

2 Platforms
Web
Chrome Extension
ZoomInfo logo

ZoomInfo

4 Platforms
Web
iOS
Chrome Extension
Android

Sentiment & Feedback

Real-world pros and cons from verified users

Apollo.io

Apollo.io Feedback

User sentiment analysis

High Praise
  • Powerful lead database with advanced filters for targeted B2B prospecting.
  • Combines contact discovery, email sequencing, and outreach in one platform.
  • Intuitive dashboard and Chrome extension simplify everyday prospect research.
  • Automated email sequences save time on repetitive sales follow-ups.
  • Affordable alternative to expensive sales intelligence and lead generation tools.
Common Gripes
  • Some contact details and phone numbers are outdated or inaccurate.
  • Credit limits can run out quickly during heavy prospecting campaigns.
  • Customer support can be slow, and lower-tier plans feel restrictive.
ZoomInfo

ZoomInfo Feedback

User sentiment analysis

High Praise
  • Extensive contact database makes finding relevant prospects much faster than manual research.
  • Advanced search filters help build targeted lead lists for specific industries.
  • CRM integrations simplify contact enrichment and reduce repetitive data entry.
  • Intent signals help identify potential buyers and prioritize high-value accounts.
  • Clean interface makes prospecting, exporting contacts, and researching companies straightforward.
Common Gripes
  • Contact details can be outdated or inaccurate, requiring manual verification before outreach.
  • Expensive contracts and add-on costs make it difficult for smaller businesses to justify.
  • Steep learning curve and complex setup can slow down new users.

Feature Comparison

Detailed side-by-side capability checklist

Apollo.io

Apollo.io

20/28 features

Leader
Analytics & Reporting
  • API Analytics & Monitoring
  • Big data analytics
  • Reporting & Analytics
Digital Marketing Services
  • Account-based advertising
  • Audience Targeting
  • Email Tracking
  • Marketing automation
CRM & Sales Automation
  • Buyer intent signals
  • Buyer signals
  • CRM
  • CRM integration
  • CRM synchronization
  • Company search
  • Contact & Lead Management
  • Contact discovery
  • Contact enrichment
  • Data enrichment
  • Email finder
  • Email sequences
  • Intent data
  • Lead
  • Lead Scoring
  • Lead Scoring & Segmentation
  • Lead generation
  • Multi-channel sales engagement platform
  • Sales engagement
  • Target Account Identification
Data Engineering & BI
  • Analytics
ZoomInfo

ZoomInfo

20/28 features

Leader
Analytics & Reporting
  • API Analytics & Monitoring
  • Big data analytics
  • Reporting & Analytics
Digital Marketing Services
  • Account-based advertising
  • Audience Targeting
  • Email Tracking
  • Marketing automation
CRM & Sales Automation
  • Buyer intent signals
  • Buyer signals
  • CRM
  • CRM integration
  • CRM synchronization
  • Company search
  • Contact & Lead Management
  • Contact discovery
  • Contact enrichment
  • Data enrichment
  • Email finder
  • Email sequences
  • Intent data
  • Lead
  • Lead Scoring
  • Lead Scoring & Segmentation
  • Lead generation
  • Multi-channel sales engagement platform
  • Sales engagement
  • Target Account Identification
Data Engineering & BI
  • Analytics

Login to see the complete feature comparison

Free account — takes 10 seconds

or

No credit card required. Create account

Pricing & Plans

Compare plans, features, and starting points side-by-side

Apollo.io

Apollo.io Pricing

FREEMIUM
Starting Price
$59/yr
Free
Current price: $0/mo
75 credits per seat per month, granted upfront
AI Assistant (5 chat limit)
AI Research
Contact & Account Data
2 Sequences
Basic
Current price: $65/mo
2,500 credits per seat per month, granted upfront
AI Assistant
AI Research
Contact & Account Data
Unlimited Sequences
Professional
Current price: $99/mo
4,000 credits per seat per month, granted upfront
AI Assistant
AI Research & AI Lead Scoring
Contact & Account Data
Unlimited Sequences & A/Z Testing
Organization
Current price: $149/mo
6,000 credits per seat per month, granted upfront
AI Assistant
AI Research & AI Lead Scoring
Contact & Account Data
Unlimited Sequences & A/Z Testing
Free
Current price: $0/yr
900 credits per seat per year, granted monthly
AI Assistant (5 chat limit)
AI Research
Contact & Account Data
2 Sequences
Basic
Current price: $49/yr
30,000 credits per seat per year, granted upfront
AI Assistant
AI Research
Contact & Account Data
Unlimited Sequences
Professional
Current price: $79/yr
48,000 credits per seat per year, granted upfront
AI Assistant
AI Research & AI Lead Scoring
Contact & Account Data
Unlimited Sequences & A/Z Testing
Organization
Current price: $119/yr
72,000 credits per seat per year, granted upfront
AI Assistant
AI Research & AI Lead Scoring
Contact & Account Data
Unlimited Sequences & A/Z Testing
ZoomInfo

ZoomInfo Pricing

SUBSCRIPTION
Starting Price
$150/mo
Sales
Current price: Contact us
Own your market
Accurate email addresses, direct dial phone and mobile phone numbers
Company insights and buying intent signals
Engagement apps and integrations
Marketing
Current price: Contact us
Turn leads into pipeline
Essential contact data and advanced company insights
Digital marketing solutions for display advertising, website chat and form management
Plug-and-play and flexible integrations
Talent
Current price: Contact us
Hit hiring goals
Advanced candidate search with accurate contact data
Sourcing intelligence with candidate alerts and company scoops
Engagement apps and integrations

Login to see detailed pricing plans & tiers

Free account — takes 10 seconds

or

No credit card required. Create account

Community Intelligence

Real-time crowdsourced comparison feedback and buyer signals.

Community Matchup Voting

Real-time crowdsourced buyer signals

0 votes
Who wins this matchup?
50% Apollo.io50% ZoomInfo
Feature & Dimension Voting
0 / 7 Voted
Better Pricing & Plans
More Powerful Features
Faster Customer Support
Simpler Ease of Use
Overall Value for Money
Better for Startups / SMB
Better for Enterprise

Community vs. Editorial Alignment

Agreement between algorithmic rating & user voting

0 Votes Cast
Editorial Choice

Draw

Calculated by features, pricing, support & ratings.

Community Choice

Awaiting Votes

Cast your vote above to update results.

Which software did you choose?

Share your decision anonymously with the community

Ad Placement Spot
Available Spot

Promote to Apollo.io vs ZoomInfo Buyers

Capture high-intent Sales Intelligence & Prospecting evaluators

Available Slot
Apply for Spot

Head-to-Head Winner Analysis

Data-backed performance comparisons across pricing, features, usability, and support

Matchup Scoreboard

At-a-glance scorecard results

Apollo.io
Apollo.io
1 Win
VS4 Ties
ZoomInfo
ZoomInfo
1 Win

Weighted Overall Scorecard

Normalized composite performance scores

Apollo.io
89%
ZoomInfo
88%

Smart Recommendation Matrix

Head-to-head decision matrix based on your business workflow

Apollo.io
Choose Apollo.io if…
Free / FreemiumEasy Onboarding
  • Teams seeking a zero-cost or freemium entry tier for Apollo.io
  • Users wanting a streamlined, user-friendly workspace interface
  • Teams looking for native integration with core workflow tools
ZoomInfo
Choose ZoomInfo if…
Enterprise ChoiceEasy Onboarding
  • Organizations requiring enterprise SLA support, governance, and custom security
  • Users wanting a streamlined, user-friendly workspace interface
  • Teams looking for native integration with core workflow tools
Apollo.io

Apollo.io

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction86%
🖱️Ease of Use4.5 / 5 (90%)
💰Value for Money4.8 / 5 (96%)
🎧Support Quality5.0 / 5 (100%)
📊Market Trust5 (100%)
🔌Integration Ecosystem25 apps (100%)
🏅Expert Editorial Score4.6 / 5 (92%)
👍Would Recommend20% (33%)
⚙️Feature Richness20 features (100%)
💸Pricing & Accessibility45%
💬Sentiment Balance5 Pros / 3 Cons (58%)
💻Platform Support2 Platforms (50%)
Winner Breakdown & Analysis
Overall Performance
Tied

Tied for overall winner with a composite score of 89%.

Pricing & Value
Winner

Apollo.io has the most accessible pricing ($59/mo (No Free Trial)).

Feature Completeness
Tied

Tied with a solid set of 20 features.

Usability & Design
Tied

Strong usability with a user rating of 4.5/5 stars.

Customer Support
Tied

Reliable support with a user rating of 5.0/5 stars.

Platform Support
Runner-up

Available on 2 Platforms: Web, Chrome Extension, fewer than the leader.

ZoomInfo

ZoomInfo

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction84%
🖱️Ease of Use4.5 / 5 (90%)
💰Value for Money4.8 / 5 (96%)
🎧Support Quality5.0 / 5 (100%)
📊Market Trust5 (100%)
🔌Integration Ecosystem7 apps (28%)
🏅Expert Editorial Score4.3 / 5 (86%)
👍Would Recommend20% (33%)
⚙️Feature Richness20 features (100%)
💸Pricing & Accessibility5%
💬Sentiment Balance5 Pros / 3 Cons (58%)
💻Platform Support4 Platforms (100%)
Winner Breakdown & Analysis
Overall Performance
Tied

Tied for overall winner with a composite score of 88%.

Pricing & Value
Runner-up

Pricing: $150/mo (No Free Trial), a less accessible entry point than the leader.

Feature Completeness
Tied

Tied with a solid set of 20 features.

Usability & Design
Tied

Strong usability with a user rating of 4.5/5 stars.

Customer Support
Tied

Reliable support with a user rating of 5.0/5 stars.

Platform Support
Winner

Widest platform availability (4 Platforms: Web, iOS, Chrome Extension, Android).

AI-Powered Decision Intelligence

⚖️ Virtually Tied

Apollo.io and ZoomInfo are extremely well-matched overall. If Integration Ecosystem is your priority, Apollo.io has the edge — otherwise, your specific workflow requirements should be the deciding factor.

Composite Score Breakdown

1stApollo.io89pts
2ndZoomInfo88pts
Analysis Quality
high
Based on rich data across all key dimensions.
Weighted Composite Analysis · Updated November 2026
high Confidence Level
SoftwareHope
Google Search Preference

Prefer SoftwareHope on Google

Get SoftwareHope highlighted in your Google searches for software research.

⭐Prefer SoftwareHopePrefer us on Google
Ad Placement Opportunity
Available Spot

Promote Your Software to Sales Intelligence & Prospecting Decision Makers

Slot StatusAvailable Slot
Apply for Spot

Frequently asked questions: Apollo.io vs ZoomInfo

Which is better: Apollo.io or ZoomInfo?

Apollo.io and ZoomInfo are extremely well-matched overall. If Integration Ecosystem is your priority, Apollo.io has the edge — otherwise, your specific workflow requirements should be the deciding factor. Neither product has a decisive overall lead, so the best choice depends on your workflow, budget and required integrations.

How do users rate Apollo.io and ZoomInfo?

Apollo.io is rated 4.6/5 from 5 user reviews. ZoomInfo is rated 4.4/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.

How much do Apollo.io and ZoomInfo cost?

Apollo.io has a free plan. ZoomInfo starts at $150/month. Apollo.io has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.

Do Apollo.io and ZoomInfo offer a free plan or free trial?

Apollo.io offers a free plan; ZoomInfo does not list a free plan or trial.

Which platforms do Apollo.io and ZoomInfo support?

Apollo.io supports Web and Chrome Extension; ZoomInfo supports Web, iOS, Chrome Extension and Android.

Which is easier to use, Apollo.io or ZoomInfo?

Apollo.io has an ease-of-use rating of 4.5/5, ZoomInfo has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.

Most Helpful Reviews

Community-voted helpful feedback from verified users

Apollo.io

Reliable performance and clean setup

by Karan Kapoor

Apollo.io provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.

Pros:Clean, responsive user interface with minimal learning curve for team members.
Cons:Advanced customization options require initial exploration of settings menus.
Was this review helpful?
Apollo.io

Essential platform for daily operations

by Harper R.

We have been using Apollo.io across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.

Pros:Reliable system performance, high uptime, and straightforward administrative controls.
Cons:Exporting very large data sets can take a few moments to generate.
Was this review helpful?
Apollo.io

Intuitive interface with great efficiency

by Ivan W.

The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.

Pros:Quick initial setup with flexible configuration options tailored to our workflow.
Cons:Documentation for specialized edge-case configurations could be more extensive.
Was this review helpful?
Apollo.io

Solid features with dependable uptime

by Tania B.

A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.

Pros:Consistent feature updates and dependable customer support whenever guidance is needed.
Cons:Initial configuration requires reviewing default notification settings.
Was this review helpful?

Login to read full user reviews

Free account — takes 10 seconds

or

No credit card required. Create account

Trending Software

Calculated via real engagement & conversions

#1
Apollo.io
Apollo.io
4.6 (5)
44 pts
#2
Clari Forecast
Clari Forecast
4.2 (1)
44 pts
#3
Gong
Gong
4.7 (5)
40 pts
#4
People.ai
People.ai
4.2 (1)
37 pts
#5
Revenue.io
Revenue.io
4.2 (1)
32 pts

Users Also Compared

Apollo.io vs People.aiApollo.io vs UpLeadApollo.io vs RocketReachZoomInfo vs Attention

Better Alternatives

Find the right tool for each of your needs

Instead of Apollo.io

Sales Intelligence & Prospecting

People.ai

People.ai

4.2
1 verified reviews

Instead of ZoomInfo

Marketing & Sales

Outreach

Outreach

4.6
5 verified reviews
AccuRanker

AccuRanker

4.8
1 verified reviews
Nightwatch

Nightwatch

4.7
1 verified reviews
SE Ranking

SE Ranking

4.7
1 verified reviews
KeySearch

KeySearch

4.2
1 verified reviews
Sitebulb

Sitebulb

4.2
1 verified reviews