Insightly CRMvsZoho
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Insightly CRM vs Zoho
In our 2026 comparison of Insightly CRM and Zoho, Zoho comes out ahead overall (weighted score 87% vs 70% for Insightly CRM). Insightly CRM is rated 4.2/5 from 1 user review; Zoho is rated 4.2/5 from 151 user reviews. Insightly CRM starts at $29/month with a free trial; Zoho has a free plan.
Last updated
| At a glance | Insightly CRM | Zoho |
|---|---|---|
| Category | CRM | CRM |
| User rating | 4.2/5 (1 reviews) | 4.2/5 (151 reviews) |
| Starting price | $29/mo | Free plan |
| Free trial | Yes | Not listed |
| Listed features | 11 | 12 |
| Integrations | — | 5 |
| Platforms | Web, iOS, Android | Web, Windows, macOS, iOS, Android |
| Ease of use | — | 4.2/5 |
| Customer support | — | 4.2/5 |
Insightly CRM
Starting Price
Starting at $29.00/month
Community Pulse
Advanced Ratings
Pros
No pros extractedCons
No cons extracted
Zoho
Starting Price
Freemium
Community Pulse
Advanced Ratings
Pros
- Highly affordable pricing, with a completely free tier for up to 3 users, making it accessible for startups and small businesses.
- Extensive customization options – custom modules, fields, layouts, and workflows can be tailored to almost any sales process without coding.
- Deeply integrated with the broader Zoho ecosystem (Books, Desk, Campaigns, Analytics), providing a unified suite for the entire business lifecycle.
Cons
- User interface is cluttered and less intuitive than Salesforce or HubSpot, requiring substantial onboarding time for sales teams.
- Steep learning curve for advanced customization (e.g., complex functions, custom connectors, and multi‑module orchestration).
Product Overview
What each platform does and who it's for
Editorial Quality Rating
Independent expert panel ratings and quality validations
Insightly CRM
Expert Score
Zoho
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
Insightly CRM Integrations
No top integrations listed
Zoho Integrations
Platform Support
Supported platforms across each product
Insightly CRM
Zoho
Sentiment & Feedback
Real-world pros and cons from verified users
Insightly CRM Feedback
User sentiment analysis
Zoho Feedback
User sentiment analysis
- Highly affordable pricing, with a completely free tier for up to 3 users, making it accessible for startups and small businesses.
- Extensive customization options – custom modules, fields, layouts, and workflows can be tailored to almost any sales process without coding.
- Deeply integrated with the broader Zoho ecosystem (Books, Desk, Campaigns, Analytics), providing a unified suite for the entire business lifecycle.
- Powerful automation features including workflow rules, macros, and Blueprint (process management) that streamline repetitive sales tasks.
- User interface is cluttered and less intuitive than Salesforce or HubSpot, requiring substantial onboarding time for sales teams.
- Steep learning curve for advanced customization (e.g., complex functions, custom connectors, and multi‑module orchestration).
Feature Comparison
Detailed side-by-side capability checklist
Insightly CRM
11/23 features
- Custom fields
- Integrations
- Third-party integrations
- Workflow Automation
- Workflows
- Integrations. Teams can connect sales activities to post-sale projects
- Intranet solutions
- Project management with tasks
- Automation
- Automate routine processes
- CRM
- CRM integration
- Insightly combines contact
- Keep customer and delivery information linked in
- Lead
- Lead Scoring & Segmentation
- Mobile CRM
- Opportunity
- Organize relationships
- Sales Pipeline & Deal Tracking
- Sales Pipeline Visualization
- Accounting
- Reporting
Zoho
12/23 features
- Custom fields
- Integrations
- Third-party integrations
- Workflow Automation
- Workflows
- Integrations. Teams can connect sales activities to post-sale projects
- Intranet solutions
- Project management with tasks
- Automation
- Automate routine processes
- CRM
- CRM integration
- Insightly combines contact
- Keep customer and delivery information linked in
- Lead
- Lead Scoring & Segmentation
- Mobile CRM
- Opportunity
- Organize relationships
- Sales Pipeline & Deal Tracking
- Sales Pipeline Visualization
- Accounting
- Reporting
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Pricing & Plans
Compare plans, features, and starting points side-by-side
Insightly CRM Pricing
SUBSCRIPTIONZoho Pricing
PaidCore sales tracking.
The complete operating system.
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Community Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Zoho
Calculated by features, pricing, support & ratings.
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Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Budget-conscious teams seeking competitive entry pricing ($29/mo)
- Buyers open to a newer or less-reviewed option (fewer reviews so far)
- SMBs and growing teams needing a streamlined CRM to track leads and close deals faster
- Teams seeking a zero-cost or freemium entry tier for Zoho
- Teams looking for native integration with core workflow tools
- Teams needing broad multi-platform accessibility across desktop, mobile, and web
Insightly CRM
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Insightly CRM is a runner-up with a composite score of 70%.
Comparable pricing accessibility ($29/mo (Free Trial)).
Tied with a solid set of 11 features.
No data available for this product on this dimension yet.
No data available for this product on this dimension yet.
Available on 3 Platforms: Web, iOS, Android, fewer than the leader.
Zoho
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Zoho wins overall with a weighted score of 87% based on user rating, pricing, features, usability, and support.
Comparable pricing accessibility ($37/mo (No Free Trial)).
Tied with a solid set of 12 features.
Not enough data on the other product(s) to rank this dimension fairly.
Not enough data on the other product(s) to rank this dimension fairly.
Widest platform availability (5 Platforms: Web, Windows, macOS, iOS +1 more).
Final Verdict:Zoho
Zoho scores higher across 5 of 11 key dimensions with a 17-point lead in our weighted analysis.
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Frequently asked questions: Insightly CRM vs Zoho
Which is better: Insightly CRM or Zoho?
Zoho scores higher across 5 of 11 key dimensions with a 17-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate Insightly CRM and Zoho?
Insightly CRM is rated 4.2/5 from 1 user review. Zoho is rated 4.2/5 from 151 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Insightly CRM and Zoho cost?
Insightly CRM starts at $29/month with a free trial. Zoho has a free plan. Insightly CRM has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.
Do Insightly CRM and Zoho offer a free plan or free trial?
Insightly CRM offers a free trial; Zoho offers a free plan.
Which platforms do Insightly CRM and Zoho support?
Insightly CRM supports Web, iOS and Android; Zoho supports Web, Windows, macOS, iOS and Android.
Most Helpful Reviews
Community-voted helpful feedback from verified users
After testing several alternatives, Zoho proved to be the most dependable option. Seamless integration options allow easy connection with our existing software tools. Furthermore, overall, it is a highly capable platform that delivers great value for our organization.
Our team adopted Zoho to centralize our key project workflows. The intuitive user interface makes team onboarding fast with minimal training required. Furthermore, delivers exactly what was promised with minimal friction and great overall stability.
After testing several alternatives, Zoho proved to be the most dependable option. The intuitive user interface makes team onboarding fast with minimal training required. Furthermore, overall, it is a highly capable platform that delivers great value for our organization.
Our team adopted Zoho to centralize our key project workflows. Robust core functionality handles heavy operational workloads without stability issues. Furthermore, delivers exactly what was promised with minimal friction and great overall stability.
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