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  1. Compare
  2. HubSpot vs Insightly CRM

HubSpotvsInsightly CRM

Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.

HubSpot
HubSpot
⭐Emerging Favorite
4.1
(190 reviews)
View Profile ↗
I
Insightly CRM
4.2
(1 review)
View Profile ↗

Quick answer: HubSpot vs Insightly CRM

In our 2026 comparison of HubSpot and Insightly CRM, HubSpot comes out ahead overall (weighted score 88% vs 55% for Insightly CRM). HubSpot is rated 4.1/5 from 190 user reviews; Insightly CRM is rated 4.2/5 from 1 user review. HubSpot has a free plan; Insightly CRM starts at $29/month with a free trial.

Last updated October 4, 2026

Key facts: HubSpot vs Insightly CRM
At a glanceHubSpotInsightly CRM
CategoryCRMCRM
User rating4.1/5 (190 reviews)4.2/5 (1 reviews)
Starting priceFree plan$29/mo
Free trialNot listedYes
Listed features3011
Integrations6—
PlatformsWeb, Windows, macOS, iOS, AndroidWeb, iOS, Android
Ease of use4.6/5—
Customer support4.5/5—
HubSpot:OverviewReviewsPricingAlternatives
Insightly CRM:OverviewReviewsPricingAlternatives
HubSpot

HubSpot

4.1
(190)

Starting Price

Free CRM available; Starter plans available; Professional and Enterprise tiers available with annual billing; advanced hubs and enterprise functionality available at higher pricing levels

Community Pulse

78%
Would Buy Again
82%
Good Value

Advanced Ratings

Usability
9.2
Performance
9.6
Support
9.0

Pros

  • Powerful free CRM with contact management, deal pipeline, and basic marketing tools.
  • Seamless integration across Marketing, Sales, and Service Hubs for unified data.
  • Excellent email tracking and personalization tools.

Cons

  • Cost escalates rapidly when adding Hubs (Marketing, Sales Pro) and users.
  • The free version of marketing tools is very limited; advanced features require paid tiers.
  • Interface can feel cluttered, and some users find navigation overwhelming.
View Full Profile
I

Insightly CRM

4.2
(1)

Starting Price

Starting at $29.00/month

Community Pulse

100%
Would Buy Again
0%
Good Value

Advanced Ratings

Usability
0.0
Performance
0.0
Support
0.0

Pros

No pros extracted

Cons

No cons extracted
View Full Profile
Swipe to compare

Product Overview

What each platform does and who it's for

HubSpot
HubSpot
HubSpot is an absolutely massive, globally dominant digital ecosystem explicitly engineered to perfectly unify highly complex inbound marketing, massive sales pipelines, and deeply critical customer service operations. It fundamentally operates as a single, incredibly robust Customer Relationship Management (CRM) platform, completely designed to flawlessly track absolutely every single highly specific digital interaction a potential customer has with a massive enterprise brand. The platform heavily distinguishes itself through its incredibly brilliant, deeply interconnected software "Hubs." A massive marketing team can seamlessly utilize the Marketing Hub to instantly generate highly complex automated email campaigns. When a customer incredibly specifically engages, the Sales Hub perfectly alerts a dedicated representative to seamlessly close the highly lucrative deal, while the Service Hub flawlessly handles any incredibly complex post-sale digital support tickets. Operating on an incredibly accessible freemium model, HubSpot absolutely famously provides its highly robust core CRM completely for free forever. It heavily monetizes through massive, highly complex premium Hub subscriptions, which deeply unlock incredibly advanced predictive lead scoring, absolutely massive custom reporting dashboards, and highly complex programmable digital automation, making it an utterly indispensable digital growth engine for massive modern corporations.
I
Insightly CRM
It is commonly used by service businesses, agencies, and consultancies that need CRM and project tracking in one platform.

Primary Category

The main classification for each product

HubSpot
HubSpot
CRM
I
Insightly CRM
CRM

Editorial Quality Rating

Independent expert panel ratings and quality validations

HubSpot

HubSpot

Expert Score

Standard
N/A
Editorial score pending audit
I

Insightly CRM

Expert Score

Expert Pick
4.2/ 5.0
Verified Editorial Score

Integration Ecosystem

Compare supported third-party apps and services

HubSpot

HubSpot Integrations

6 supported apps
Shopify integration logo
Shopify
Salesforce integration logo
Salesforce
Zapier integration logo
Zapier
WordPress integration logo
WordPress
Slack integration logo
Slack
Mailchimp integration logo
Mailchimp
I

Insightly CRM Integrations

No connected apps found

No top integrations listed

Platform Support

Supported platforms across each product

HubSpot logo

HubSpot

5 Platforms
Web
Windows
macOS
iOS
Android
I

Insightly CRM

3 Platforms
Web
iOS
Android

Sentiment & Feedback

Real-world pros and cons from verified users

HubSpot

HubSpot Feedback

User sentiment analysis

High Praise
  • Powerful free CRM with contact management, deal pipeline, and basic marketing tools.
  • Seamless integration across Marketing, Sales, and Service Hubs for unified data.
  • Excellent email tracking and personalization tools.
  • Strong reporting dashboards and analytics capabilities.
  • Comprehensive platform, Easy user interface, Strong automation tools, Extensive marketplace integrations, Robust CRM capabilities
Common Gripes
  • Cost escalates rapidly when adding Hubs (Marketing, Sales Pro) and users.
  • The free version of marketing tools is very limited; advanced features require paid tiers.
  • Interface can feel cluttered, and some users find navigation overwhelming.
  • Advanced features can become expensive, Some onboarding costs for higher tiers, Learning curve for enterprise configurations
  • Advanced features can become expensive
I

Insightly CRM Feedback

User sentiment analysis

High Praise
No positive sentiment data extracted yet.
Common Gripes
No critical sentiment data extracted yet.

Feature Comparison

Detailed side-by-side capability checklist

HubSpot

HubSpot

28/38 features

Leader
Developer Tools
  • Custom fields
Collaboration
  • Integrations. Teams can connect sales activities to post-sale projects
Workflow Automation
  • Workflow Automation
  • Workflows
Project & Team Management
  • Project management with tasks
Digital Marketing Services
  • CMS
  • Email marketing
  • Landing Page Builder
  • Marketing automation
  • Social media scheduling and monitoring
  • Unified marketing sales service and CMS platform
Generative AI & LLMs
  • AI tools
  • Automation
Media & Creative Tools
  • Call recording
  • Conversation intelligence and call recording
CRM & Sales Automation
  • Automate routine processes
  • CRM
  • Insightly combines contact
  • Keep customer and delivery information linked in
  • Lead
  • Lead Scoring
  • Lead management
  • Opportunity
  • Organize relationships
  • Pipeline Management
  • Sales Pipeline Visualization
Customer Experience (CX) & Support
  • AI-powered customer support automation
  • Canned Responses
  • Customer service
  • Customer support
  • Knowledge base
  • Omni-channel Support (Email, Chat, Phone)
  • Omni-channel Ticketing System
  • Ticketing System
Data Engineering & BI
  • Reporting
DevOps & IT Operations
  • Sales Pipeline Management
Productivity & Office
  • Agent collaboration
  • Scheduling
I

Insightly CRM

11/38 features

Developer Tools
  • Custom fields
Collaboration
  • Integrations. Teams can connect sales activities to post-sale projects
Workflow Automation
  • Workflow Automation
  • Workflows
Project & Team Management
  • Project management with tasks
Digital Marketing Services
  • CMS
  • Email marketing
  • Landing Page Builder
  • Marketing automation
  • Social media scheduling and monitoring
  • Unified marketing sales service and CMS platform
Generative AI & LLMs
  • AI tools
  • Automation
Media & Creative Tools
  • Call recording
  • Conversation intelligence and call recording
CRM & Sales Automation
  • Automate routine processes
  • CRM
  • Insightly combines contact
  • Keep customer and delivery information linked in
  • Lead
  • Lead Scoring
  • Lead management
  • Opportunity
  • Organize relationships
  • Pipeline Management
  • Sales Pipeline Visualization
Customer Experience (CX) & Support
  • AI-powered customer support automation
  • Canned Responses
  • Customer service
  • Customer support
  • Knowledge base
  • Omni-channel Support (Email, Chat, Phone)
  • Omni-channel Ticketing System
  • Ticketing System
Data Engineering & BI
  • Reporting
DevOps & IT Operations
  • Sales Pipeline Management
Productivity & Office
  • Agent collaboration
  • Scheduling

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Pricing & Plans

Compare plans, features, and starting points side-by-side

HubSpot

HubSpot Pricing

Paid
Starting Price
$15/mo
Free CRM
Current price: $0/lifetime

Basic business tools.

Unlimited core CRM contacts
Basic email marketing tools
Standard live chat widget
Customer Platform Starter
Current price: $15/mo

Essential unified tools.

Removes HubSpot branding from forms
Basic automated email routing
Simple sales pipeline tracking
Professional
Current price: $800/mo

Advanced marketing and sales automation.

Omnichannel marketing automation
Custom CRM reporting dashboards
Advanced predictive lead scoring
I

Insightly CRM Pricing

SUBSCRIPTION
Starting Price
$29/mo
Pricing Overview
Starting at $29.00/month

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Community Intelligence

Real-time crowdsourced comparison feedback and buyer signals.

Community Matchup Voting

Real-time crowdsourced buyer signals

0 votes
Who wins this matchup?
50% HubSpot50% Insightly CRM
Feature & Dimension Voting
0 / 7 Voted
Better Pricing & Plans
More Powerful Features
Faster Customer Support
Simpler Ease of Use
Overall Value for Money
Better for Startups / SMB
Better for Enterprise

Community vs. Editorial Alignment

Agreement between algorithmic rating & user voting

0 Votes Cast
Editorial Choice
HubSpot

HubSpot

Calculated by features, pricing, support & ratings.

Community Choice

Awaiting Votes

Cast your vote above to update results.

Which software did you choose?

Share your decision anonymously with the community

Ad Placement Spot
Available Spot

Promote to HubSpot vs Insightly CRM Buyers

Capture high-intent CRM evaluators

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Head-to-Head Winner Analysis

Data-backed performance comparisons across pricing, features, usability, and support

Matchup Scoreboard

At-a-glance scorecard results

HubSpot
HubSpot
3 Wins
VS1 Tie
I
Insightly CRM
0 Wins

Weighted Overall Scorecard

Normalized composite performance scores

Recommended
HubSpot
88%
Insightly CRM
55%

Smart Recommendation Matrix

Head-to-head decision matrix based on your business workflow

HubSpot
Choose HubSpot if…
Free / FreemiumEasy Onboarding
  • Teams seeking a zero-cost or freemium entry tier for HubSpot
  • Users wanting a streamlined, user-friendly workspace interface
  • Teams looking for native integration with core workflow tools
I
Choose Insightly CRM if…
Emerging OptionSMB-Friendly
  • Buyers open to a newer or less-reviewed option (fewer reviews so far)
  • SMBs and growing teams needing a streamlined CRM to track leads and close deals faster
HubSpot

HubSpot

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction82%
🖱️Ease of Use4.6 / 5 (92%)
💰Value for Money4.1 / 5 (82%)
🎧Support Quality4.5 / 5 (90%)
📊Market Trust190 (100%)
🔌Integration Ecosystem6 apps (100%)
🏅Expert Editorial ScoreNo data
👍Would Recommend78% (77%)
⚙️Feature Richness30 features (100%)
💸Pricing & Accessibility55%
💬Sentiment Balance10 Pros / 7 Cons (57%)
💻Platform Support5 Platforms (100%)
Winner Breakdown & Analysis
Overall Performance
Winner

HubSpot wins overall with a weighted score of 88% based on user rating, pricing, features, usability, and support.

Pricing & Value
Tied

Comparable pricing accessibility ($15/mo (No Free Trial)).

Feature Completeness
Winner

HubSpot lists the most features (30 features).

Usability & Design
Limited data

Not enough data on the other product(s) to rank this dimension fairly.

Customer Support
Limited data

Not enough data on the other product(s) to rank this dimension fairly.

Platform Support
Winner

Widest platform availability (5 Platforms: Web, Windows, macOS, iOS +1 more).

I

Insightly CRM

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction81%
🖱️Ease of UseNo data
💰Value for MoneyNo data
🎧Support QualityNo data
📊Market Trust1 (13%)
🔌Integration Ecosystem0 apps (0%)
🏅Expert Editorial Score4.2 / 5 (84%)
👍Would Recommend100% (60%)
⚙️Feature Richness11 features (37%)
💸Pricing & Accessibility50%
💬Sentiment BalanceNo data
💻Platform Support3 Platforms (60%)
Winner Breakdown & Analysis
Overall Performance
Runner-up

Insightly CRM is a runner-up with a composite score of 55%.

Pricing & Value
Tied

Comparable pricing accessibility ($29/mo (Free Trial)).

Feature Completeness
Runner-up

Offers 11 features (fewer than the category leader).

Usability & Design
No data

No data available for this product on this dimension yet.

Customer Support
No data

No data available for this product on this dimension yet.

Platform Support
Runner-up

Available on 3 Platforms: Web, iOS, Android, fewer than the leader.

AI-Powered Decision Intelligence

Final Verdict:
HubSpot
HubSpot

HubSpot scores higher across 5 of 11 key dimensions with a 33-point lead in our weighted analysis.

Analysis Quality
medium
Based on partial data — some dimensions lacked review coverage.
Weighted Composite Analysis · Updated October 2026
medium Confidence Level
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Frequently asked questions: HubSpot vs Insightly CRM

Which is better: HubSpot or Insightly CRM?

HubSpot scores higher across 5 of 11 key dimensions with a 33-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.

How do users rate HubSpot and Insightly CRM?

HubSpot is rated 4.1/5 from 190 user reviews. Insightly CRM is rated 4.2/5 from 1 user review. Ratings come from approved user reviews on SoftwareHope.

How much do HubSpot and Insightly CRM cost?

HubSpot has a free plan. Insightly CRM starts at $29/month with a free trial. HubSpot has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.

Do HubSpot and Insightly CRM offer a free plan or free trial?

HubSpot offers a free plan; Insightly CRM offers a free trial.

Which platforms do HubSpot and Insightly CRM support?

HubSpot supports Web, Windows, macOS, iOS and Android; Insightly CRM supports Web, iOS and Android.

Most Helpful Reviews

Community-voted helpful feedback from verified users

HubSpot

HubSpot cloud synchronization system enhances cloud data access

by Quinn F.
100% Helpful

Our experience with HubSpot has been consistently solid across departments. The intuitive user interface makes team onboarding fast with minimal training required. Furthermore, recommended for any team seeking a dependable, modern software solution.

Pros:Responsive customer support team with helpful documentation and guides.
Cons:Pricing tiers could offer more flexibility for growing mid-sized teams.
Was this review helpful?
HubSpot

HubSpot collaboration productivity hub delivers operational workflow

by Faith V.
100% Helpful

After testing several alternatives, HubSpot proved to be the most dependable option. Flexible customization capabilities let us tailor features to match our exact workflows. A solid investment that continues to improve our team productivity every month.

Pros:Comprehensive feature set that effectively solves key operational bottlenecks.
Cons:Mobile application interface could benefit from additional feature parity with desktop.
Was this review helpful?
HubSpot

HubSpot real-time processing engine streamlines platform navigation

by William W.
100% Helpful

Our experience with HubSpot has been consistently solid across departments. Flexible customization capabilities let us tailor features to match our exact workflows. Furthermore, recommended for any team seeking a dependable, modern software solution.

Pros:Comprehensive feature set that effectively solves key operational bottlenecks.
Cons:Pricing tiers could offer more flexibility for growing mid-sized teams.
Was this review helpful?
HubSpot

HubSpot feature automation engine maintains productive workspace

by Aaron A.
100% Helpful

Our team adopted HubSpot to centralize our key project workflows. Seamless integration options allow easy connection with our existing software tools. Furthermore, recommended for any team seeking a dependable, modern software solution.

Pros:Flexible customization options and seamless third-party app integrations.
Cons:Pricing tiers could offer more flexibility for growing mid-sized teams.
Was this review helpful?

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