HubSpotvsKeap
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: HubSpot vs Keap
In our 2026 comparison of HubSpot and Keap, HubSpot comes out ahead overall (weighted score 87% vs 80% for Keap). HubSpot is rated 4.1/5 from 190 user reviews; Keap is rated 4.3/5 from 5 user reviews. HubSpot has a free plan; Keap starts at $299/month.
Last updated
| At a glance | HubSpot | Keap |
|---|---|---|
| Category | CRM | CRM |
| User rating | 4.1/5 (190 reviews) | 4.3/5 (5 reviews) |
| Starting price | Free plan | $299/mo |
| Listed features | 25 | 16 |
| Integrations | 6 | 8 |
| Platforms | Web, Windows, macOS, iOS, Android | Web, iOS, Android |
| Ease of use | 4.6/5 | 4.5/5 |
| Customer support | 4.5/5 | 5.0/5 |
HubSpot
Starting Price
Free CRM available; Starter plans available; Professional and Enterprise tiers available with annual billing; advanced hubs and enterprise functionality available at higher pricing levels
Community Pulse
Advanced Ratings
Pros
- Seamless integration across Marketing, Sales, and Service Hubs for unified data.
- Excellent email tracking and personalization tools.
- Strong reporting dashboards and analytics capabilities.
Cons
- The free version of marketing tools is very limited; advanced features require paid tiers.
- Interface can feel cluttered, and some users find navigation overwhelming.
- Cost escalates rapidly when adding Hubs (Marketing, Sales Pro) and users.
Keap
Starting Price
Paid subscription plans available. Pricing varies by contacts, users and automation needs. Free trial available.
Community Pulse
Advanced Ratings
Pros
- Advanced tagging and campaign builder allows for highly complex, conditional automation sequences.
- Includes built-in payment processing and invoicing, ideal for service-based businesses.
- Robust lead capture and appointment scheduling tools streamline the sales pipeline.
Cons
- Steep learning curve and complex setup compared to standard email marketing tools.
- Pricing is significantly higher than general email marketing platforms, starting at a premium monthly rate.
- The interface can feel dated and clunky compared to modern competitors like ActiveCampaign.
Product Overview
What each platform does and who it's for
Editorial Quality Rating
Independent expert panel ratings and quality validations
HubSpot
Expert Score
Keap
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
HubSpot Integrations
Keap Integrations
Platform Support
Supported platforms across each product
HubSpot
Keap
Sentiment & Feedback
Real-world pros and cons from verified users
HubSpot Feedback
User sentiment analysis
- Seamless integration across Marketing, Sales, and Service Hubs for unified data.
- Excellent email tracking and personalization tools.
- Strong reporting dashboards and analytics capabilities.
- Powerful free CRM with contact management, deal pipeline, and basic marketing tools.
- Comprehensive platform, Easy user interface, Strong automation tools, Extensive marketplace integrations, Robust CRM capabilities
- The free version of marketing tools is very limited; advanced features require paid tiers.
- Interface can feel cluttered, and some users find navigation overwhelming.
- Cost escalates rapidly when adding Hubs (Marketing, Sales Pro) and users.
- Advanced features can become expensive, Some onboarding costs for higher tiers, Learning curve for enterprise configurations
- Advanced features can become expensive
Keap Feedback
User sentiment analysis
- Advanced tagging and campaign builder allows for highly complex, conditional automation sequences.
- Includes built-in payment processing and invoicing, ideal for service-based businesses.
- Robust lead capture and appointment scheduling tools streamline the sales pipeline.
- Powerful all-in-one CRM and sales automation designed specifically for small businesses.
- Comprehensive CRM features
- Steep learning curve and complex setup compared to standard email marketing tools.
- Pricing is significantly higher than general email marketing platforms, starting at a premium monthly rate.
- The interface can feel dated and clunky compared to modern competitors like ActiveCampaign.
- Can become expensive as contacts grow
- Complex setup for beginners
Feature Comparison
Detailed side-by-side capability checklist
HubSpot
25/34 features
- App Integrations
- Cross-device sync
- Security
- Team collaboration
- Payment processing
- Email marketing
- Landing Page Builder
- Marketing automation
- Social media scheduling and monitoring
- Unified marketing sales service and CMS platform
- AI tools
- Automation
- Call recording
- Conversation intelligence and call recording
- CRM
- Contact Management
- Lead Scoring
- Pipeline Management
- Sales Pipeline Visualization
- Workflow Automation
- AI-powered customer support automation
- Canned Responses
- Customer service
- Customer support
- Knowledge base
- Multi-platform support
- Omni-channel Support (Email, Chat, Phone)
- Omni-channel Ticketing System
- Ticketing System
- Reporting
- Reporting & Analytics
- Agent collaboration
- Appointment scheduling
- Scheduling
Keap
16/34 features
- App Integrations
- Cross-device sync
- Security
- Team collaboration
- Payment processing
- Email marketing
- Landing Page Builder
- Marketing automation
- Social media scheduling and monitoring
- Unified marketing sales service and CMS platform
- AI tools
- Automation
- Call recording
- Conversation intelligence and call recording
- CRM
- Contact Management
- Lead Scoring
- Pipeline Management
- Sales Pipeline Visualization
- Workflow Automation
- AI-powered customer support automation
- Canned Responses
- Customer service
- Customer support
- Knowledge base
- Multi-platform support
- Omni-channel Support (Email, Chat, Phone)
- Omni-channel Ticketing System
- Ticketing System
- Reporting
- Reporting & Analytics
- Agent collaboration
- Appointment scheduling
- Scheduling
Pricing & Plans
Compare plans, features, and starting points side-by-side
HubSpot Pricing
PaidBasic business tools.
Essential unified tools.
Advanced marketing and sales automation.
Keap Pricing
SUBSCRIPTIONCommunity Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
HubSpot
Calculated by features, pricing, support & ratings.
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Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Teams seeking a zero-cost or freemium entry tier for HubSpot
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- Organizations requiring enterprise SLA support, governance, and custom security
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
HubSpot
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
HubSpot wins overall with a weighted score of 87% based on user rating, pricing, features, usability, and support.
HubSpot has the most accessible pricing ($15/mo (No Free Trial)).
HubSpot lists the most features (25 features).
Strong usability with a user rating of 4.6/5 stars.
Decent support with a user rating of 4.5/5 stars.
Widest platform availability (5 Platforms: Web, Windows, macOS, iOS +1 more).
Keap
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Keap is a runner-up with a composite score of 80%.
Pricing: $299/mo (No Free Trial), a less accessible entry point than the leader.
Offers 16 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Ranked #1 for support with a user rating of 5.0/5 stars.
Available on 3 Platforms: Web, iOS, Android, fewer than the leader.
Final Verdict:HubSpot
HubSpot scores higher across 4 of 11 key dimensions with a 7-point lead in our weighted analysis.
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Frequently asked questions: HubSpot vs Keap
Which is better: HubSpot or Keap?
HubSpot scores higher across 4 of 11 key dimensions with a 7-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate HubSpot and Keap?
HubSpot is rated 4.1/5 from 190 user reviews. Keap is rated 4.3/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do HubSpot and Keap cost?
HubSpot has a free plan. Keap starts at $299/month. HubSpot has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.
Do HubSpot and Keap offer a free plan or free trial?
HubSpot offers a free plan; Keap does not list a free plan or trial.
Which platforms do HubSpot and Keap support?
HubSpot supports Web, Windows, macOS, iOS and Android; Keap supports Web, iOS and Android.
Which is easier to use, HubSpot or Keap?
HubSpot has an ease-of-use rating of 4.6/5, Keap has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Our experience with HubSpot has been consistently solid across departments. The intuitive user interface makes team onboarding fast with minimal training required. Furthermore, recommended for any team seeking a dependable, modern software solution.
After testing several alternatives, HubSpot proved to be the most dependable option. Flexible customization capabilities let us tailor features to match our exact workflows. A solid investment that continues to improve our team productivity every month.
Our experience with HubSpot has been consistently solid across departments. Flexible customization capabilities let us tailor features to match our exact workflows. Furthermore, recommended for any team seeking a dependable, modern software solution.
Our team adopted HubSpot to centralize our key project workflows. Seamless integration options allow easy connection with our existing software tools. Furthermore, recommended for any team seeking a dependable, modern software solution.
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