Google Keyword PlannervsOutreach

Google Keyword Planner is part of Google Ads, but lots of SEOs use it just for organic keyword research. You don’t need to spend money on ads. It shows search volume ranges, competition levels, and related keyword ideas from Google’s own data. That makes it a trusted free SEO software choice for finding keyword ideas. One thing to know is that in 2026, you’ll still need to create a Google Ads account and add your billing details to use it. But you don’t have to run ads or spend a dime. You’ll see what I mean once you get inside. Setting it up is a bit of a hassle, but the quality of the data makes it worth the extra step. **Key Features:**

Outreach gives our revenue team clear visibility over the entire sales pipeline. Lead tracking, activity logging, and stage transitions are seamless across the sales cycle.

Custom deal stages and automated followup reminders in Outreach helped our account executives maintain high response rates. The visual dashboard gives executive leadership immediate clarity.

We consolidated our customer communication channels into Outreach and immediately saw improvements in deal velocity and followup consistency across our sales team.