These products belong to the same software category but focus on different use cases. Apollo.io and SEO.com may not be direct competitors.
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.


In our 2026 comparison of Apollo.io and SEO.com, Apollo.io comes out ahead overall (weighted score 90% vs 80% for SEO.com). Apollo.io is rated 4.6/5 from 5 user reviews; SEO.com is rated 4.5/5 from 4 user reviews. Apollo.io has a free plan.
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| At a glance | Apollo.io | SEO.com |
|---|---|---|
| Category | Sales Intelligence & Prospecting | SEO Software & Tools |
| User rating | 4.6/5 (5 reviews) | 4.5/5 (4 reviews) |
| Starting price | Free plan | Not listed |
| Listed features | 20 | 13 |
| Integrations | 25 | 4 |
| Platforms | Web, Chrome Extension | Web |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 5.0/5 |
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Detailed side-by-side capability checklist
20/32 features
13/32 features
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Calculated by features, pricing, support & ratings.
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Dimension scorecard
Apollo.io wins overall with a weighted score of 90% based on user rating, pricing, features, usability, and support.
Apollo.io has the most accessible pricing ($59/mo (No Free Trial)).
Apollo.io lists the most features (20 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Tied on platform availability (2 Platforms: Web, Chrome Extension).
Dimension scorecard
SEO.com is a runner-up with a composite score of 80%.
Pricing: Contact Vendor (No Free Trial), a less accessible entry point than the leader.
Offers 13 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Tied on platform availability (1 Platform: Web).

Apollo.io scores higher across 2 of 11 key dimensions with a 10-point lead in our weighted analysis.
Apollo.io scores higher across 2 of 11 key dimensions with a 10-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
Apollo.io is rated 4.6/5 from 5 user reviews. SEO.com is rated 4.5/5 from 4 user reviews. Ratings come from approved user reviews on SoftwareHope.
Apollo.io has a free plan. Always confirm current pricing on the vendor's site, as plans change.
Apollo.io offers a free plan; SEO.com does not list a free plan or trial.
Apollo.io supports Web and Chrome Extension; SEO.com supports Web.
Apollo.io has an ease-of-use rating of 4.5/5, SEO.com has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Community-voted helpful feedback from verified users
Apollo.io provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.
We have been using Apollo.io across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.
The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.
A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.
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