ActiveCampaignvsBrevo
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: ActiveCampaign vs Brevo
In our 2026 comparison of ActiveCampaign and Brevo, ActiveCampaign comes out ahead overall (weighted score 89% vs 83% for Brevo). ActiveCampaign is rated 4.5/5 from 5 user reviews; Brevo is rated 4.5/5 from 5 user reviews. ActiveCampaign has a free plan; Brevo has a free plan.
Last updated
| At a glance | ActiveCampaign | Brevo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| User rating | 4.5/5 (5 reviews) | 4.5/5 (5 reviews) |
| Starting price | Free plan | Free plan |
| Listed features | 31 | 18 |
| Integrations | 8 | 9 |
| Platforms | Web | Web |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 4.9/5 | 4.8/5 |
ActiveCampaign
Starting Price
Paid plans start at approximately $15/month billed annually. Marketing Automation, CRM, and Enterprise tiers available. Free trial offered. No permanent free plan.
Community Pulse
Advanced Ratings
Pros
- Integrated CRM eliminates need for separate sales tools for small teams.
- Predictive sending using AI to determine optimal send time per contact.
- 870+ integrations including Shopify, WordPress, and Salesforce
Cons
- Pricing jumps significantly with contact growth; at 10K contacts costs $249/month .
- Reporting interface feels dated compared to newer competitors.
- Steep learning curve—expect 2-4 weeks to master advanced features .
Brevo
Starting Price
Free plan available with 300 emails/day. Starter plan from $9/month. Standard plan from $18/month. Professional and Enterprise plans available for advanced marketing teams and organizations.
Community Pulse
Advanced Ratings
Pros
- Transactional email support
- Advanced automation
- Affordable pricing,Strong multichannel capabilities,Built-in CRM,Transactional email support,Advanced automation
Cons
- Learning curve for complex workflows
- Advanced features require higher plans,Limited daily sends on free plan,Learning curve for complex workflows
- Advanced features require higher plans
Product Overview
What each platform does and who it's for
Primary Category
The main classification for each product
Editorial Quality Rating
Independent expert panel ratings and quality validations
ActiveCampaign
Expert Score
Brevo
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
ActiveCampaign Integrations
Brevo Integrations
Platform Support
Supported platforms across each product
ActiveCampaign
Brevo
Sentiment & Feedback
Real-world pros and cons from verified users
ActiveCampaign Feedback
User sentiment analysis
- Integrated CRM eliminates need for separate sales tools for small teams.
- Predictive sending using AI to determine optimal send time per contact.
- 870+ integrations including Shopify, WordPress, and Salesforce
- Most sophisticated automation logic including nested if/then conditions and split testing .
- Powerful automation engine,Robust CRM integration,Advanced segmentation,Strong reporting,Large integration ecosystem
- Pricing jumps significantly with contact growth; at 10K contacts costs $249/month .
- Reporting interface feels dated compared to newer competitors.
- Steep learning curve—expect 2-4 weeks to master advanced features .
- Learning curve for beginners,No permanent free plan,Advanced features require higher-tier plans
Brevo Feedback
User sentiment analysis
- Transactional email support
- Advanced automation
- Affordable pricing,Strong multichannel capabilities,Built-in CRM,Transactional email support,Advanced automation
- Affordable pricing
- Strong multichannel capabilities
- Learning curve for complex workflows
- Advanced features require higher plans,Limited daily sends on free plan,Learning curve for complex workflows
- Advanced features require higher plans
- Limited daily sends on free plan
Feature Comparison
Detailed side-by-side capability checklist
ActiveCampaign
30/37 features
- Automation
- Branching logic
- Workflow Automation
- Reporting & Analytics
- A/B Testing
- A/B Testing & Optimization
- Customer Segmentation
- Dynamic email content personalization
- Email Campaign Automation
- Email Campaigns
- Email Tracking
- Email marketing
- Landing pages
- Marketing automation
- SMS marketing
- SMS marketing on higher plans
- Web Push Notifications
- Advanced automation
- Predictive email send-time optimization
- Visual automation builder with branching logic
- Email templates
- ActiveCampaign combines contact management
- CRM
- CRM integration
- Connect marketing activity with sales
- Contact Management
- Lead Scoring
- Sales automation
- Reporting
- Sales pipelines
- Organize contacts
- Segmentation
- Transactional email
- Trigger follow-ups
- WhatsApp campaigns
- Forms
- Push notifications
Brevo
18/37 features
- Automation
- Branching logic
- Workflow Automation
- Reporting & Analytics
- A/B Testing
- A/B Testing & Optimization
- Customer Segmentation
- Dynamic email content personalization
- Email Campaign Automation
- Email Campaigns
- Email Tracking
- Email marketing
- Landing pages
- Marketing automation
- SMS marketing
- SMS marketing on higher plans
- Web Push Notifications
- Advanced automation
- Predictive email send-time optimization
- Visual automation builder with branching logic
- Email templates
- ActiveCampaign combines contact management
- CRM
- CRM integration
- Connect marketing activity with sales
- Contact Management
- Lead Scoring
- Sales automation
- Reporting
- Sales pipelines
- Organize contacts
- Segmentation
- Transactional email
- Trigger follow-ups
- WhatsApp campaigns
- Forms
- Push notifications
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Pricing & Plans
Compare plans, features, and starting points side-by-side
ActiveCampaign Pricing
SUBSCRIPTIONBrevo Pricing
FREEMIUMVolume-based email pricing.
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Community Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
ActiveCampaign
Calculated by features, pricing, support & ratings.
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Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Organizations requiring enterprise SLA support, governance, and custom security
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- Budget-conscious teams seeking competitive entry pricing ($9/mo)
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
ActiveCampaign
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
ActiveCampaign wins overall with a weighted score of 89% based on user rating, pricing, features, usability, and support.
Pricing: $15/mo (No Free Trial), a less accessible entry point than the leader.
ActiveCampaign lists the most features (31 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 4.9/5 stars.
Tied on platform availability (1 Platform: Web).
Brevo
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Brevo is a runner-up with a composite score of 83%.
Brevo has the most accessible pricing ($9/mo (No Free Trial)).
Offers 18 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 4.8/5 stars.
Tied on platform availability (1 Platform: Web).
Final Verdict:ActiveCampaign
ActiveCampaign scores higher across 1 of 11 key dimensions with a 6-point lead in our weighted analysis.
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Frequently asked questions: ActiveCampaign vs Brevo
Which is better: ActiveCampaign or Brevo?
ActiveCampaign scores higher across 1 of 11 key dimensions with a 6-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate ActiveCampaign and Brevo?
ActiveCampaign is rated 4.5/5 from 5 user reviews. Brevo is rated 4.5/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do ActiveCampaign and Brevo cost?
ActiveCampaign has a free plan. Brevo has a free plan. Brevo has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.
Do ActiveCampaign and Brevo offer a free plan or free trial?
ActiveCampaign offers a free plan; Brevo offers a free plan.
Which platforms do ActiveCampaign and Brevo support?
ActiveCampaign supports Web; Brevo supports Web.
Which is easier to use, ActiveCampaign or Brevo?
ActiveCampaign has an ease-of-use rating of 4.5/5, Brevo has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
ActiveCampaign gives our revenue team clear visibility over the entire sales pipeline. Lead tracking, activity logging, and stage transitions are seamless across the sales cycle.
Custom deal stages and automated followup reminders in ActiveCampaign helped our account executives maintain high response rates. The visual dashboard gives executive leadership immediate clarity.
We consolidated our customer communication channels into ActiveCampaign and immediately saw improvements in deal velocity and followup consistency across our sales team.
An easy-to-configure CRM platform that covers lead capture, contact history, and pipeline analytics without overwhelming sales reps with unnecessary complexity.
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