Act!vsKeap
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Act! vs Keap
In our 2026 comparison of Act! and Keap, Keap comes out ahead overall (weighted score 90% vs 84% for Act!). Act! is rated 4.5/5 from 4 user reviews; Keap is rated 4.3/5 from 5 user reviews. Keap starts at $299/month.
Last updated
| At a glance | Act! | Keap |
|---|---|---|
| Category | CRM | CRM |
| User rating | 4.5/5 (4 reviews) | 4.3/5 (5 reviews) |
| Starting price | Not listed | $299/mo |
| Listed features | 13 | 16 |
| Integrations | 3 | 8 |
| Platforms | Not specified | Web, iOS, Android |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 5.0/5 |
Act!
Starting Price
Contact Vendor
Community Pulse
Advanced Ratings
Pros
- Contact and relationship management features designed for individual sales professionals and small teams focused on personalized customer engagement.
- Email marketing, campaign tracking, and opportunity management in a single platform without requiring multiple integrations.
- Library of pre-built integrations and custom connectors for popular business applications extends core CRM functionality.
Cons
- Interface modernization has been slower than competitors; some users report the platform feels less polished than newer cloud CRMs.
- Reporting and analytics depth is shallower than enterprise competitors; advanced custom reporting requires external tools.
- Marketing automation capabilities are more basic than dedicated platforms, suitable for simple campaigns but not complex nurturing sequences.
Keap
Starting Price
Paid subscription plans available. Pricing varies by contacts, users and automation needs. Free trial available.
Community Pulse
Advanced Ratings
Pros
- Powerful all-in-one CRM and sales automation designed specifically for small businesses.
- Advanced tagging and campaign builder allows for highly complex, conditional automation sequences.
- Includes built-in payment processing and invoicing, ideal for service-based businesses.
Cons
- Steep learning curve and complex setup compared to standard email marketing tools.
- Pricing is significantly higher than general email marketing platforms, starting at a premium monthly rate.
- The interface can feel dated and clunky compared to modern competitors like ActiveCampaign.
Product Overview
What each platform does and who it's for
Editorial Quality Rating
Independent expert panel ratings and quality validations
Act!
Expert Score
Keap
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
Act! Integrations
Keap Integrations
Platform Support
Supported platforms across each product
Act!
Platform support not specified
No platform details listed for this software
Keap
Sentiment & Feedback
Real-world pros and cons from verified users
Act! Feedback
User sentiment analysis
- Contact and relationship management features designed for individual sales professionals and small teams focused on personalized customer engagement.
- Email marketing, campaign tracking, and opportunity management in a single platform without requiring multiple integrations.
- Library of pre-built integrations and custom connectors for popular business applications extends core CRM functionality.
- Available across cloud, on-premise, and mobile platforms, providing deployment flexibility for different business requirements.
- Interface modernization has been slower than competitors; some users report the platform feels less polished than newer cloud CRMs.
- Reporting and analytics depth is shallower than enterprise competitors; advanced custom reporting requires external tools.
- Marketing automation capabilities are more basic than dedicated platforms, suitable for simple campaigns but not complex nurturing sequences.
Keap Feedback
User sentiment analysis
- Powerful all-in-one CRM and sales automation designed specifically for small businesses.
- Advanced tagging and campaign builder allows for highly complex, conditional automation sequences.
- Includes built-in payment processing and invoicing, ideal for service-based businesses.
- Robust lead capture and appointment scheduling tools streamline the sales pipeline.
- Strong support resources
- Steep learning curve and complex setup compared to standard email marketing tools.
- Pricing is significantly higher than general email marketing platforms, starting at a premium monthly rate.
- The interface can feel dated and clunky compared to modern competitors like ActiveCampaign.
- Steeper learning curve
- Can become expensive as contacts grow
Feature Comparison
Detailed side-by-side capability checklist
Act!
13/22 features
- API & Webhook Integrations
- App Integrations
- Cross-device sync
- Security
- Team collaboration
- Payment processing
- Email marketing
- Marketing automation
- Marketing integration
- Automation
- CRM
- Contact & Lead Management
- Contact Management
- Lead generation
- Sales Pipeline & Deal Tracking
- Sales Pipeline Visualization
- Sales automation
- Multi-platform support
- Reporting
- Reporting & Analytics
- Appointment scheduling
- Scheduling
Keap
16/22 features
- API & Webhook Integrations
- App Integrations
- Cross-device sync
- Security
- Team collaboration
- Payment processing
- Email marketing
- Marketing automation
- Marketing integration
- Automation
- CRM
- Contact & Lead Management
- Contact Management
- Lead generation
- Sales Pipeline & Deal Tracking
- Sales Pipeline Visualization
- Sales automation
- Multi-platform support
- Reporting
- Reporting & Analytics
- Appointment scheduling
- Scheduling
Pricing & Plans
Compare plans, features, and starting points side-by-side
Act! Pricing
Custom configurations tailored to your organization.
Keap Pricing
SUBSCRIPTIONCommunity Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Keap
Calculated by features, pricing, support & ratings.
Awaiting Votes
Cast your vote above to update results.
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Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- SMBs and growing teams needing a streamlined CRM to track leads and close deals faster
- Organizations requiring enterprise SLA support, governance, and custom security
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
Act!
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Act! is a runner-up with a composite score of 84%.
Act! has the most accessible pricing (Contact Vendor (No Free Trial)).
Offers 13 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
No data available for this product on this dimension yet.
Keap
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Keap wins overall with a weighted score of 90% based on user rating, pricing, features, usability, and support.
Pricing: $299/mo (No Free Trial), a less accessible entry point than the leader.
Keap lists the most features (16 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Not enough data on the other product(s) to rank this dimension fairly.
Final Verdict:Keap
Keap scores higher across 2 of 11 key dimensions with a 6-point lead in our weighted analysis.
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Frequently asked questions: Act! vs Keap
Which is better: Act! or Keap?
Keap scores higher across 2 of 11 key dimensions with a 6-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate Act! and Keap?
Act! is rated 4.5/5 from 4 user reviews. Keap is rated 4.3/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Act! and Keap cost?
Keap starts at $299/month. Always confirm current pricing on the vendor's site, as plans change.
Which platforms do Act! and Keap support?
Keap supports Web, iOS and Android; platform support is not specified for the others.
Which is easier to use, Act! or Keap?
Act! has an ease-of-use rating of 4.5/5, Keap has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Act! gives our revenue team clear visibility over the entire sales pipeline. Lead tracking, activity logging, and stage transitions are seamless across the sales cycle.
Custom deal stages and automated followup reminders in Act! helped our account executives maintain high response rates. The visual dashboard gives executive leadership immediate clarity.
We consolidated our customer communication channels into Act! and immediately saw improvements in deal velocity and followup consistency across our sales team.
An easy-to-configure CRM platform that covers lead capture, contact history, and pipeline analytics without overwhelming sales reps with unnecessary complexity.
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