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  1. Compare
  2. Similarweb vs Umami Analytics

SimilarwebvsUmami Analytics

Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.

S
Similarweb
4.5
(4 reviews)
View Profile ↗
U
Umami Analytics
4.5
(4 reviews)
View Profile ↗

Quick answer: Similarweb vs Umami Analytics

In our 2026 comparison of Similarweb and Umami Analytics, the products are too closely matched to name a clear overall winner. Similarweb is rated 4.5/5 from 4 user reviews; Umami Analytics is rated 4.5/5 from 4 user reviews. Similarweb starts at $167/month with a free trial; Umami Analytics has a free plan.

Last updated September 20, 2026

Key facts: Similarweb vs Umami Analytics
At a glanceSimilarwebUmami Analytics
CategoryBusiness Intelligence (BI) & AnalyticsBusiness Intelligence (BI) & Analytics
User rating4.5/5 (4 reviews)4.5/5 (4 reviews)
Starting price$167/moFree plan
Free trialYesNot listed
Listed features3841
Ease of use4.5/54.5/5
Customer support5.0/55.0/5
Similarweb:OverviewReviewsPricingAlternatives
Umami Analytics:OverviewReviewsPricingAlternatives
S

Similarweb

4.5
(4)

Starting Price

Contact Vendor

Community Pulse

0%
Would Buy Again
95%
Good Value

Advanced Ratings

Usability
9.0
Performance
9.5
Support
10.0

Pros

  • It provides industry-leading accuracy for market intelligence by combining comprehensive web and app data from over 4 million apps and 58 countries .
  • It provides the unique ability to deduplicate audiences by combining Unique Web Visitors and Active App Users into a single, accurate metric for total digital reach .
  • The platform offers a powerful, free browser extension that gives instant access to key metrics like website ranking, traffic volume, and traffic sources for competitor analysis .

Cons

  • The platform is a paid service, and the cost of its more advanced, enterprise-tier features can be prohibitively high for small businesses and individual users .
  • It relies on third-party data estimation, which, while accurate on a macro level, may not be 100% precise for smaller or niche websites.
  • The free version provides a limited view of the full data, requiring a subscription to unlock comprehensive and deep insights.
View Full Profile
U

Umami Analytics

4.5
(4)

Starting Price

Contact Vendor

Community Pulse

0%
Would Buy Again
95%
Good Value

Advanced Ratings

Usability
9.0
Performance
9.5
Support
10.0

Pros

  • Open‑source, privacy‑focused website analytics – does not use cookies or collect personal data, complying with GDPR/CCPA by default.
  • Lightweight tracking script (< 2 KB) that does not slow down page loads, and self‑hosting is easy via Docker.
  • Clean, real‑time dashboard with essential metrics (page views, bounce rate, referrers, geolocation) – no clutter.

Cons

  • Feature set is basic compared to Google Analytics – no funnel analysis, attribution models, or advanced segmentation.
  • Data retention is limited – the default self‑hosted setup stores only raw data for a few months unless you configure external archiving.
  • No built‑in integration with e‑commerce platforms for revenue tracking; requires custom code.
View Full Profile
Swipe to compare

Product Overview

What each platform does and who it's for

S
Similarweb
Market intelligence platform displaying global website traffic stats.
U
Umami Analytics
Open-source, self-hosted web analytics alternative to Google Analytics.

Primary Category

The main classification for each product

S
Similarweb
Business Intelligence (BI) & Analytics
U
Umami Analytics
Business Intelligence (BI) & Analytics

Editorial Quality Rating

Independent expert panel ratings and quality validations

S

Similarweb

Expert Score

Elite Choice
4.5/ 5.0
Verified Editorial Score
U

Umami Analytics

Expert Score

Elite Choice
4.5/ 5.0
Verified Editorial Score

Platform Support

Supported platforms across each product

S

Similarweb

Platform support not specified

Platform support not specified

No platform details listed for this software

U

Umami Analytics

Platform support not specified

Platform support not specified

No platform details listed for this software

Sentiment & Feedback

Real-world pros and cons from verified users

S

Similarweb Feedback

User sentiment analysis

High Praise
  • It provides industry-leading accuracy for market intelligence by combining comprehensive web and app data from over 4 million apps and 58 countries .
  • It provides the unique ability to deduplicate audiences by combining Unique Web Visitors and Active App Users into a single, accurate metric for total digital reach .
  • The platform offers a powerful, free browser extension that gives instant access to key metrics like website ranking, traffic volume, and traffic sources for competitor analysis .
  • It is considered an essential tool for marketing, SEO, and product professionals to gain a competitive edge, with high user ratings on platforms like the Chrome Web Store .
Common Gripes
  • The platform is a paid service, and the cost of its more advanced, enterprise-tier features can be prohibitively high for small businesses and individual users .
  • It relies on third-party data estimation, which, while accurate on a macro level, may not be 100% precise for smaller or niche websites.
  • The free version provides a limited view of the full data, requiring a subscription to unlock comprehensive and deep insights.
U

Umami Analytics Feedback

User sentiment analysis

High Praise
  • Open‑source, privacy‑focused website analytics – does not use cookies or collect personal data, complying with GDPR/CCPA by default.
  • Lightweight tracking script (< 2 KB) that does not slow down page loads, and self‑hosting is easy via Docker.
  • Clean, real‑time dashboard with essential metrics (page views, bounce rate, referrers, geolocation) – no clutter.
  • Supports multiple websites and teams with role‑based access; allows custom event tracking for clicks and form submissions.
  • Completely free if self‑hosted; cloud version offers a generous free tier (10k events/month) with paid upgrades.
Common Gripes
  • Feature set is basic compared to Google Analytics – no funnel analysis, attribution models, or advanced segmentation.
  • Data retention is limited – the default self‑hosted setup stores only raw data for a few months unless you configure external archiving.
  • No built‑in integration with e‑commerce platforms for revenue tracking; requires custom code.
  • Community support only; enterprise‑grade SLA and advanced support are not available even on paid cloud plans.

Feature Comparison

Detailed side-by-side capability checklist

S

Similarweb

38/47 features

Data Management
  • Cross-device sync
Workflow Automation
  • Custom event triggers
  • Data Connectors & Integrations
Technical & Infrastructure
  • Lightweight
Security & Compliance
  • Open-source
  • Security
General & Miscellaneous
  • Simple UI
Analytics & Reporting
  • Simple UI dashboard
Project & Team Management
  • Team collaboration
Digital Marketing Services
  • Keyword share stats
Media & Creative Tools
  • Audience demographics mapping
Data Engineering & BI
  • Ad-hoc Reporting
  • Advanced reporting
  • Analytics
  • Analytics and Reporting
  • Analytics dashboard
  • Client reporting
  • Compliance Reporting
  • Comprehensive reporting
  • Cross-Project Reporting
  • Custom Dashboards
  • Custom Reporting
  • Data Visualization
  • Detailed reporting
  • ESG Reporting
  • Financial Reporting
  • Financial Reporting & Analytics
  • HR Analytics & Reporting
  • Interactive Dashboards
  • Issue reporting
  • KPI Tracking
  • Monthly reporting
  • Performance Reporting
  • Powerful analytics and reporting
  • Real-time business intelligence and reporting
  • Real-time reporting
  • Reporting
  • Reporting & Analytics
  • Reporting and Forecasting
  • Robust reporting
  • Transaction reporting
  • Transparent reporting
  • Web analytics
DevOps & IT Operations
  • Hosting
Cloud & Infrastructure Services
  • Self-hosting support
AI & Data Transformation
  • Lightweight assets
  • Traffic volume estimation
U

Umami Analytics

41/47 features

Leader
Data Management
  • Cross-device sync
Workflow Automation
  • Custom event triggers
  • Data Connectors & Integrations
Technical & Infrastructure
  • Lightweight
Security & Compliance
  • Open-source
  • Security
General & Miscellaneous
  • Simple UI
Analytics & Reporting
  • Simple UI dashboard
Project & Team Management
  • Team collaboration
Digital Marketing Services
  • Keyword share stats
Media & Creative Tools
  • Audience demographics mapping
Data Engineering & BI
  • Ad-hoc Reporting
  • Advanced reporting
  • Analytics
  • Analytics and Reporting
  • Analytics dashboard
  • Client reporting
  • Compliance Reporting
  • Comprehensive reporting
  • Cross-Project Reporting
  • Custom Dashboards
  • Custom Reporting
  • Data Visualization
  • Detailed reporting
  • ESG Reporting
  • Financial Reporting
  • Financial Reporting & Analytics
  • HR Analytics & Reporting
  • Interactive Dashboards
  • Issue reporting
  • KPI Tracking
  • Monthly reporting
  • Performance Reporting
  • Powerful analytics and reporting
  • Real-time business intelligence and reporting
  • Real-time reporting
  • Reporting
  • Reporting & Analytics
  • Reporting and Forecasting
  • Robust reporting
  • Transaction reporting
  • Transparent reporting
  • Web analytics
DevOps & IT Operations
  • Hosting
Cloud & Infrastructure Services
  • Self-hosting support
AI & Data Transformation
  • Lightweight assets
  • Traffic volume estimation

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Pricing & Plans

Compare plans, features, and starting points side-by-side

S

Similarweb Pricing

Starting Price
$167/mo
Starter
Current price: $209/mo

Essential tools for growing teams.

Access to standard platform features
10 projects or resources
Standard support
Professional
Current price: $376/mo

Complete toolset with premium support.

Unlimited projects & workspaces
Advanced integration options
Priority support response
Visual analytics & reports
Enterprise
Current price: Contact us

Custom security and volume license scale.

All Professional features
Custom contract and invoicing
SSO / SAML authentication
24/7 dedicated support team
U

Umami Analytics Pricing

Free
Starting Price
Free
Free Plan
Current price: $0/mo

Free to use. No credit card required.

Access to core features
Community support
Basic features

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Community Intelligence

Real-time crowdsourced comparison feedback and buyer signals.

Community Matchup Voting

Real-time crowdsourced buyer signals

0 votes
Who wins this matchup?
50% Similarweb50% Umami Analytics
Feature & Dimension Voting
0 / 7 Voted
Better Pricing & Plans
More Powerful Features
Faster Customer Support
Simpler Ease of Use
Overall Value for Money
Better for Startups / SMB
Better for Enterprise

Community vs. Editorial Alignment

Agreement between algorithmic rating & user voting

0 Votes Cast
Editorial Choice

Draw

Calculated by features, pricing, support & ratings.

Community Choice

Awaiting Votes

Cast your vote above to update results.

Which software did you choose?

Share your decision anonymously with the community

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Head-to-Head Winner Analysis

Data-backed performance comparisons across pricing, features, usability, and support

Matchup Scoreboard

At-a-glance scorecard results

S
Similarweb
0 Wins
VS3 Ties
U
Umami Analytics
2 Wins

Weighted Overall Scorecard

Normalized composite performance scores

Similarweb
88%
Umami Analytics
89%

Smart Recommendation Matrix

Head-to-head decision matrix based on your business workflow

S
Choose Similarweb if…
Enterprise ChoiceEasy Onboarding
  • Organizations requiring enterprise SLA support, governance, and custom security
  • Users wanting a streamlined, user-friendly workspace interface
  • Organizations that place high importance on responsive customer support
U
Choose Umami Analytics if…
Free / FreemiumEasy Onboarding
  • Teams seeking a zero-cost or freemium entry tier for Umami Analytics
  • Users wanting a streamlined, user-friendly workspace interface
  • Power users requiring a broad range of out-of-the-box advanced features
S

Similarweb

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction84%
🖱️Ease of Use4.5 / 5 (90%)
💰Value for Money4.8 / 5 (95%)
🎧Support Quality5.0 / 5 (100%)
📊Market Trust4 (100%)
🔌Integration EcosystemNo data
🏅Expert Editorial Score4.5 / 5 (90%)
👍Would Recommend0% (25%)
⚙️Feature Richness38 features (93%)
💸Pricing & Accessibility35%
💬Sentiment Balance4 Pros / 3 Cons (55%)
💻Platform SupportNo data
Winner Breakdown & Analysis
Overall Performance
Tied

Tied for overall winner with a composite score of 88%.

Pricing & Value
Runner-up

Pricing: $167/mo (Free Trial), a less accessible entry point than the leader.

Feature Completeness
Runner-up

Offers 38 features (fewer than the category leader).

Usability & Design
Tied

Strong usability with a user rating of 4.5/5 stars.

Customer Support
Tied

Reliable support with a user rating of 5.0/5 stars.

Platform Support
No data

No data available for this product on this dimension yet.

U

Umami Analytics

Dimension scorecard

Multi-Dimension Performance
⭐User Satisfaction84%
🖱️Ease of Use4.5 / 5 (90%)
💰Value for Money4.8 / 5 (95%)
🎧Support Quality5.0 / 5 (100%)
📊Market Trust4 (100%)
🔌Integration EcosystemNo data
🏅Expert Editorial Score4.5 / 5 (90%)
👍Would Recommend0% (25%)
⚙️Feature Richness41 features (100%)
💸Pricing & Accessibility70%
💬Sentiment Balance5 Pros / 4 Cons (54%)
💻Platform SupportNo data
Winner Breakdown & Analysis
Overall Performance
Tied

Tied for overall winner with a composite score of 89%.

Pricing & Value
Winner

Umami Analytics has the most accessible pricing ($0/mo (No Free Trial)).

Feature Completeness
Winner

Umami Analytics lists the most features (41 features).

Usability & Design
Tied

Strong usability with a user rating of 4.5/5 stars.

Customer Support
Tied

Reliable support with a user rating of 5.0/5 stars.

Platform Support
No data

No data available for this product on this dimension yet.

AI-Powered Decision Intelligence

⚖️ Virtually Tied

Umami Analytics and Similarweb are extremely well-matched overall. If Feature Richness is your priority, Umami Analytics has the edge — otherwise, your specific workflow requirements should be the deciding factor.

Composite Score Breakdown

1stUmami Analytics89pts
2ndSimilarweb88pts
Analysis Quality
high
Based on rich data across all key dimensions.
Weighted Composite Analysis · Updated October 2026
high Confidence Level
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Frequently asked questions: Similarweb vs Umami Analytics

Which is better: Similarweb or Umami Analytics?

Umami Analytics and Similarweb are extremely well-matched overall. If Feature Richness is your priority, Umami Analytics has the edge — otherwise, your specific workflow requirements should be the deciding factor. Neither product has a decisive overall lead, so the best choice depends on your workflow, budget and required integrations.

How do users rate Similarweb and Umami Analytics?

Similarweb is rated 4.5/5 from 4 user reviews. Umami Analytics is rated 4.5/5 from 4 user reviews. Ratings come from approved user reviews on SoftwareHope.

How much do Similarweb and Umami Analytics cost?

Similarweb starts at $167/month with a free trial. Umami Analytics has a free plan. Always confirm current pricing on the vendor's site, as plans change.

Do Similarweb and Umami Analytics offer a free plan or free trial?

Similarweb offers a free trial; Umami Analytics offers a free plan.

Which is easier to use, Similarweb or Umami Analytics?

Similarweb has an ease-of-use rating of 4.5/5, Umami Analytics has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.

Most Helpful Reviews

Community-voted helpful feedback from verified users

Similarweb

Reliable performance and clean setup

by Amitabh Chatterjee

Similarweb provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.

Pros:Clean, responsive user interface with minimal learning curve for team members.
Cons:Advanced customization options require initial exploration of settings menus.
Was this review helpful?
Similarweb

Essential platform for daily operations

by Ethan T.

We have been using Similarweb across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.

Pros:Reliable system performance, high uptime, and straightforward administrative controls.
Cons:Exporting very large data sets can take a few moments to generate.
Was this review helpful?
Similarweb

Intuitive interface with great efficiency

by Priya Y.

The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.

Pros:Quick initial setup with flexible configuration options tailored to our workflow.
Cons:Documentation for specialized edge-case configurations could be more extensive.
Was this review helpful?
Similarweb

Solid features with dependable uptime

by Kavita D.

A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.

Pros:Consistent feature updates and dependable customer support whenever guidance is needed.
Cons:Initial configuration requires reviewing default notification settings.
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