Matomo AnalyticsvsUmami Analytics
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Matomo Analytics vs Umami Analytics
In our 2026 comparison of Matomo Analytics and Umami Analytics, the products are too closely matched to name a clear overall winner. Matomo Analytics is rated 4.5/5 from 4 user reviews; Umami Analytics is rated 4.5/5 from 4 user reviews. Matomo Analytics starts at $19/month with a free trial; Umami Analytics has a free plan.
Last updated
| At a glance | Matomo Analytics | Umami Analytics |
|---|---|---|
| Category | Business Intelligence (BI) & Analytics | Business Intelligence (BI) & Analytics |
| User rating | 4.5/5 (4 reviews) | 4.5/5 (4 reviews) |
| Starting price | $19/mo | Free plan |
| Free trial | Yes | Not listed |
| Listed features | 41 | 41 |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 5.0/5 |
Product Overview
What each platform does and who it's for
Primary Category
The main classification for each product
Editorial Quality Rating
Independent expert panel ratings and quality validations
Matomo Analytics
Expert Score
Umami Analytics
Expert Score
Platform Support
Supported platforms across each product
Matomo Analytics
Platform support not specified
No platform details listed for this software
Umami Analytics
Platform support not specified
No platform details listed for this software
Sentiment & Feedback
Real-world pros and cons from verified users
Matomo Analytics Feedback
User sentiment analysis
- Matomo offers a customizable suite of features, including heatmaps, session recordings, A/B testing, and funnels, available as add-ons on a flexible pricing model.
- It provides 100% data ownership and full privacy compliance, positioning itself as a strong alternative to analytics tools that rely on third-party data collection.
- The platform offers both a Cloud-hosted version and an On-Premise version, giving users complete flexibility over where their data is stored.
- It is available in multiple deployment options with transparent pricing based on monthly "hits" (pageviews), making it scalable for businesses of different sizes.
- The On-Premise version requires technical knowledge to set up and manage, as users must host it on their own servers.
- Some advanced features like heatmaps, session recordings, and user flow analysis are paid add-ons rather than being included in the base plan.
- The pricing model is based on monthly "hits," which might be difficult to forecast for high-traffic websites and could lead to unexpected costs.
Umami Analytics Feedback
User sentiment analysis
- Open‑source, privacy‑focused website analytics – does not use cookies or collect personal data, complying with GDPR/CCPA by default.
- Lightweight tracking script (< 2 KB) that does not slow down page loads, and self‑hosting is easy via Docker.
- Clean, real‑time dashboard with essential metrics (page views, bounce rate, referrers, geolocation) – no clutter.
- Supports multiple websites and teams with role‑based access; allows custom event tracking for clicks and form submissions.
- Completely free if self‑hosted; cloud version offers a generous free tier (10k events/month) with paid upgrades.
- Feature set is basic compared to Google Analytics – no funnel analysis, attribution models, or advanced segmentation.
- Data retention is limited – the default self‑hosted setup stores only raw data for a few months unless you configure external archiving.
- No built‑in integration with e‑commerce platforms for revenue tracking; requires custom code.
- Community support only; enterprise‑grade SLA and advanced support are not available even on paid cloud plans.
Feature Comparison
Detailed side-by-side capability checklist
Matomo Analytics
41/48 features
- Conversion
- Custom event triggers
- Data Connectors & Integrations
- Database
- Self-host database logs
- Lightweight
- Open-source
- Session recording
- Simple UI
- Simple UI dashboard
- Ad-hoc Reporting
- Advanced reporting
- Analytics
- Analytics and Reporting
- Analytics dashboard
- Client reporting
- Compliance Reporting
- Comprehensive reporting
- Cross-Project Reporting
- Custom Dashboards
- Custom Reporting
- Data Visualization
- Detailed reporting
- ESG Reporting
- Financial Reporting
- Financial Reporting & Analytics
- HR Analytics & Reporting
- Interactive Dashboards
- Issue reporting
- KPI Tracking
- Monthly reporting
- Performance Reporting
- Powerful analytics and reporting
- Real-time business intelligence and reporting
- Real-time reporting
- Reporting
- Reporting & Analytics
- Reporting and Forecasting
- Robust reporting
- Transaction reporting
- Transparent reporting
- Web analytics
- Hosting
- Self-hosting support
- Goal conversions
- Heatmap trackers
- Lightweight assets
- Session recording playbacks
Umami Analytics
41/48 features
- Conversion
- Custom event triggers
- Data Connectors & Integrations
- Database
- Self-host database logs
- Lightweight
- Open-source
- Session recording
- Simple UI
- Simple UI dashboard
- Ad-hoc Reporting
- Advanced reporting
- Analytics
- Analytics and Reporting
- Analytics dashboard
- Client reporting
- Compliance Reporting
- Comprehensive reporting
- Cross-Project Reporting
- Custom Dashboards
- Custom Reporting
- Data Visualization
- Detailed reporting
- ESG Reporting
- Financial Reporting
- Financial Reporting & Analytics
- HR Analytics & Reporting
- Interactive Dashboards
- Issue reporting
- KPI Tracking
- Monthly reporting
- Performance Reporting
- Powerful analytics and reporting
- Real-time business intelligence and reporting
- Real-time reporting
- Reporting
- Reporting & Analytics
- Reporting and Forecasting
- Robust reporting
- Transaction reporting
- Transparent reporting
- Web analytics
- Hosting
- Self-hosting support
- Goal conversions
- Heatmap trackers
- Lightweight assets
- Session recording playbacks
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Pricing & Plans
Compare plans, features, and starting points side-by-side
Matomo Analytics Pricing
Essential tools for growing teams.
Complete toolset with premium support.
Custom security and volume license scale.
Umami Analytics Pricing
FreeFree to use. No credit card required.
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Community Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Draw
Calculated by features, pricing, support & ratings.
Awaiting Votes
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Share your decision anonymously with the community
Promote to Matomo Analytics vs Umami Analytics Buyers
Capture high-intent Business Intelligence (BI) & Analytics evaluators
Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Users wanting a streamlined, user-friendly workspace interface
- Power users requiring a broad range of out-of-the-box advanced features
- Organizations that place high importance on responsive customer support
- Teams seeking a zero-cost or freemium entry tier for Umami Analytics
- Users wanting a streamlined, user-friendly workspace interface
- Power users requiring a broad range of out-of-the-box advanced features
Matomo Analytics
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Tied for overall winner with a composite score of 89%.
Pricing: $19/mo (Free Trial), a less accessible entry point than the leader.
Tied with a solid set of 41 features.
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
No data available for this product on this dimension yet.
Umami Analytics
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Tied for overall winner with a composite score of 89%.
Umami Analytics has the most accessible pricing ($0/mo (No Free Trial)).
Tied with a solid set of 41 features.
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
No data available for this product on this dimension yet.
⚖️ Virtually Tied
Matomo Analytics and Umami Analytics are virtually identical across all key dimensions. The right choice depends entirely on your team's specific workflow needs and integration requirements.
Composite Score Breakdown
Promote Your Software to Business Intelligence (BI) & Analytics Decision Makers
Frequently asked questions: Matomo Analytics vs Umami Analytics
Which is better: Matomo Analytics or Umami Analytics?
Matomo Analytics and Umami Analytics are virtually identical across all key dimensions. The right choice depends entirely on your team's specific workflow needs and integration requirements. Neither product has a decisive overall lead, so the best choice depends on your workflow, budget and required integrations.
How do users rate Matomo Analytics and Umami Analytics?
Matomo Analytics is rated 4.5/5 from 4 user reviews. Umami Analytics is rated 4.5/5 from 4 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Matomo Analytics and Umami Analytics cost?
Matomo Analytics starts at $19/month with a free trial. Umami Analytics has a free plan. Always confirm current pricing on the vendor's site, as plans change.
Do Matomo Analytics and Umami Analytics offer a free plan or free trial?
Matomo Analytics offers a free trial; Umami Analytics offers a free plan.
Which is easier to use, Matomo Analytics or Umami Analytics?
Matomo Analytics has an ease-of-use rating of 4.5/5, Umami Analytics has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Matomo Analytics provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.
We have been using Matomo Analytics across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.
The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.
A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.
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