Matomo AnalyticsvsQlik Sense
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Matomo Analytics vs Qlik Sense
In our 2026 comparison of Matomo Analytics and Qlik Sense, Matomo Analytics comes out ahead overall (weighted score 88% vs 80% for Qlik Sense). Matomo Analytics is rated 4.5/5 from 4 user reviews; Qlik Sense is rated 4.5/5 from 5 user reviews. Matomo Analytics starts at $19/month with a free trial; Qlik Sense has a free plan.
Last updated
| At a glance | Matomo Analytics | Qlik Sense |
|---|---|---|
| Category | Business Intelligence (BI) & Analytics | Business Intelligence (BI) & Analytics |
| User rating | 4.5/5 (4 reviews) | 4.5/5 (5 reviews) |
| Starting price | $19/mo | Free plan |
| Free trial | Yes | Yes |
| Listed features | 41 | 15 |
| Platforms | Not specified | Web, Windows |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 5.0/5 |
Product Overview
What each platform does and who it's for
Primary Category
The main classification for each product
Editorial Quality Rating
Independent expert panel ratings and quality validations
Matomo Analytics
Expert Score
Qlik Sense
Expert Score
Platform Support
Supported platforms across each product
Matomo Analytics
Platform support not specified
No platform details listed for this software
Qlik Sense
Sentiment & Feedback
Real-world pros and cons from verified users
Matomo Analytics Feedback
User sentiment analysis
- Matomo offers a customizable suite of features, including heatmaps, session recordings, A/B testing, and funnels, available as add-ons on a flexible pricing model.
- It provides 100% data ownership and full privacy compliance, positioning itself as a strong alternative to analytics tools that rely on third-party data collection.
- The platform offers both a Cloud-hosted version and an On-Premise version, giving users complete flexibility over where their data is stored.
- It is available in multiple deployment options with transparent pricing based on monthly "hits" (pageviews), making it scalable for businesses of different sizes.
- The On-Premise version requires technical knowledge to set up and manage, as users must host it on their own servers.
- Some advanced features like heatmaps, session recordings, and user flow analysis are paid add-ons rather than being included in the base plan.
- The pricing model is based on monthly "hits," which might be difficult to forecast for high-traffic websites and could lead to unexpected costs.
Qlik Sense Feedback
User sentiment analysis
- The platform boasts a powerful associative data model that enables intuitive, interactive data exploration by automatically revealing hidden relationships and associations across multiple data sources .
- It provides a robust and highly flexible ETL and dashboarding tool that can handle and consolidate massive datasets from various sources with impressive speed .
- Data exports are flexible, allowing users to quickly right-click any visualization and download data to Excel, facilitating independent analysis beyond the platform's scope .
- The new Qlik Ans AI feature provides accurate, natural language-driven answers and visual generation, helping to democratize advanced analytics for business users .
- For new users, the initial learning curve can be steep, especially with advanced scripting and customization, as it requires deeper technical knowledge compared to some competitors .
- While powerful, customizing complex visuals and integrating with other tools (e.g., via iframe) can be challenging, and single sign-on setup is often tricky, requiring multiple rounds of technical support .
- Some users report occasional session timeout errors and loading issues, particularly during heavy data pulls or updates, which can temporarily affect productivity .
Feature Comparison
Detailed side-by-side capability checklist
Matomo Analytics
41/48 features
- APIs for extending applications and automating analytics workflows
- Embedded analytics
- Conversion
- Cross-device sync
- Database
- Self-host database logs
- Data Connectors & Integrations
- Sharing governed insights. It supports data integration
- Exploring data through its associative engine
- Open-source
- Security
- Session recording
- Team collaboration
- Ad-hoc Reporting
- Advanced reporting
- Analytics
- Analytics and Reporting
- Analytics dashboard
- Client reporting
- Compliance Reporting
- Comprehensive reporting
- Cross-Project Reporting
- Custom Dashboards
- Custom Reporting
- Data Visualization
- Detailed reporting
- ESG Reporting
- Financial Reporting
- Financial Reporting & Analytics
- HR Analytics & Reporting
- Interactive Dashboards
- Issue reporting
- KPI Tracking
- Monthly reporting
- Performance Reporting
- Powerful analytics and reporting
- Real-time business intelligence and reporting
- Real-time reporting
- Reporting
- Reporting & Analytics
- Reporting and Forecasting
- Robust reporting
- Transaction reporting
- Transparent reporting
- Web analytics
- Goal conversions
- Heatmap trackers
- Session recording playbacks
Qlik Sense
15/48 features
- APIs for extending applications and automating analytics workflows
- Embedded analytics
- Conversion
- Cross-device sync
- Database
- Self-host database logs
- Data Connectors & Integrations
- Sharing governed insights. It supports data integration
- Exploring data through its associative engine
- Open-source
- Security
- Session recording
- Team collaboration
- Ad-hoc Reporting
- Advanced reporting
- Analytics
- Analytics and Reporting
- Analytics dashboard
- Client reporting
- Compliance Reporting
- Comprehensive reporting
- Cross-Project Reporting
- Custom Dashboards
- Custom Reporting
- Data Visualization
- Detailed reporting
- ESG Reporting
- Financial Reporting
- Financial Reporting & Analytics
- HR Analytics & Reporting
- Interactive Dashboards
- Issue reporting
- KPI Tracking
- Monthly reporting
- Performance Reporting
- Powerful analytics and reporting
- Real-time business intelligence and reporting
- Real-time reporting
- Reporting
- Reporting & Analytics
- Reporting and Forecasting
- Robust reporting
- Transaction reporting
- Transparent reporting
- Web analytics
- Goal conversions
- Heatmap trackers
- Session recording playbacks
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Pricing & Plans
Compare plans, features, and starting points side-by-side
Matomo Analytics Pricing
Essential tools for growing teams.
Complete toolset with premium support.
Custom security and volume license scale.
Qlik Sense Pricing
SUBSCRIPTIONFree to use. No credit card required.
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Community Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Matomo Analytics
Calculated by features, pricing, support & ratings.
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Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Users wanting a streamlined, user-friendly workspace interface
- Power users requiring a broad range of out-of-the-box advanced features
- Organizations that place high importance on responsive customer support
- Teams seeking a zero-cost or freemium entry tier for Qlik Sense
- Users wanting a streamlined, user-friendly workspace interface
- Organizations that place high importance on responsive customer support
Matomo Analytics
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Matomo Analytics wins overall with a weighted score of 88% based on user rating, pricing, features, usability, and support.
Pricing: $19/mo (Free Trial), a less accessible entry point than the leader.
Matomo Analytics lists the most features (41 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
No data available for this product on this dimension yet.
Qlik Sense
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Qlik Sense is a runner-up with a composite score of 80%.
Qlik Sense has the most accessible pricing ($0/mo (Free Trial)).
Offers 15 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Not enough data on the other product(s) to rank this dimension fairly.
Final Verdict:Matomo Analytics
Matomo Analytics scores higher across 1 of 11 key dimensions with a 8-point lead in our weighted analysis.
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Frequently asked questions: Matomo Analytics vs Qlik Sense
Which is better: Matomo Analytics or Qlik Sense?
Matomo Analytics scores higher across 1 of 11 key dimensions with a 8-point lead in our weighted analysis. The best choice still depends on your team's workflow, budget and required integrations — use the side-by-side sections above to check the details that matter to you.
How do users rate Matomo Analytics and Qlik Sense?
Matomo Analytics is rated 4.5/5 from 4 user reviews. Qlik Sense is rated 4.5/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Matomo Analytics and Qlik Sense cost?
Matomo Analytics starts at $19/month with a free trial. Qlik Sense has a free plan. Always confirm current pricing on the vendor's site, as plans change.
Do Matomo Analytics and Qlik Sense offer a free plan or free trial?
Matomo Analytics offers a free trial; Qlik Sense offers a free plan and a free trial.
Which platforms do Matomo Analytics and Qlik Sense support?
Qlik Sense supports Web and Windows; platform support is not specified for the others.
Which is easier to use, Matomo Analytics or Qlik Sense?
Matomo Analytics has an ease-of-use rating of 4.5/5, Qlik Sense has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Matomo Analytics provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.
We have been using Matomo Analytics across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.
The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.
A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.
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