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Pardot logo

Pardot

Software Product
B2B marketing automation by Salesforce.
4.5(4 reviews)
SoftwareHope Verified
Website
Pardot

Pardot

4.5(4 reviews)
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Overview

Pardot routes marketing campaign nurturing and calculates B2B lead scores inside Salesforce.

Product Information

PRICING MODEL

SUBSCRIPTION

USER REVIEWS

4 verified reviews

Expert Insights
AI-Powered Analysis

Market Verified

Solid reputation for performance and uptime as reported by verified users.

Categories

Marketing Automation
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Verified Buyer Reviews

Pardot Media

Explore the interface and core features through high-quality visual walkthroughs.

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The vendor for Pardot hasn't provided any screenshots or demo videos yet. Visual content will appear here once it's available.

Pardot Verified Features

Analytics & Reporting

  • Reporting & Analytics
    Helpful

Digital Marketing Services

  • SEO tools
    Helpful
  • SEO optimization
    Helpful
  • Marketing automation
    Helpful
  • Email marketing
    Helpful
  • Email Campaigns
    Helpful

Workflow Automation

  • Automation
    Helpful

Data Engineering & BI

  • Analytics
    Helpful

Collaboration

  • Team collaboration
    Helpful

Security & Compliance

  • Security
    Helpful

Data Management

  • Cross-device sync
    Helpful

CRM & Sales Automation

  • Salesforce-owned B2B marketing automation suite
    Helpful
View All Features📝 Review Now
Explore All Features & Capabilities (15)

Core Features Summary

“Salesforce-owned B2B marketing automation suite, providing lead nurturing, scoring, and marketing analytics.”

Pricing and Plans

Select the perfect plan for your needs — Starting at $1563/mo

Subscription
Annual Discount Available
Pricing information: Please verify current pricing on the official website as prices may change and special offers may be available.

Starter

$1563
/mo
Essential tools for growing teams.
Plan includes:
  • Access to standard platform features
  • 10 projects or resources
  • Standard support

Professional

$2813
/mo
Complete toolset with premium support.
Plan includes:
  • Unlimited projects & workspaces
  • Advanced integration options
  • Priority support response
  • Visual analytics & reports

Enterprise

Contact Us
Custom security and volume license scale.
Plan includes:
  • All Professional features
  • Custom contract and invoicing
  • SSO / SAML authentication
  • 24/7 dedicated support team
See what users are saying about pricingSee All Pricing Reviews

Pricing Model

Pricing Type

Subscription

This software uses a subscription-based pricing model with monthly and annual billing.

Pricing Highlights

  • Commercial license with professional support
  • 3 structured pricing tiers
  • Annual discount available — save vs monthly billing
  • Verified official pricing page
  • Managed directly by vendor

Pricing FAQ

Common questions about Pardot pricing — Click to expand

Still have questions? Visit the official Pardot website or contact their support team for detailed pricing information and personalized assistance.

Deals, Coupons & Exclusive Offers

Verified vendor discounts, coupon codes, and special perks for Pardot.

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Unclaimed Profile

Unclaimed
VendorWebsite
Vendor RatingAvg. across all products
—

Company Information

Website
https://salesforce.com/products/pardot

Vendor Statistics

Avg. Vendor RatingAcross all approved products
—
0Products
0Reviews

Vendor information is sourced from verified partner applications and platform data.

User Reviews

Verified experiences from users of Pardot

4.5 Rating
4 Reviews
All 4

Overall Rating

4.5
Based on 4 reviews

Rating Distribution

5
2
4
2
3
0
2
0
1
0

User Reviews

Sort by:
DM

Divya Menon

VERIFIED USAGE
VERIFIED REVIEWER
Product Catalog Manager
Industry:Cybersecurity
Company Size:1,000+ employees
Country:United States
More than 2 years
Review source:Verified Product Usage
Reviewed August 13, 2026

Powerful pipeline tracking with Pardot

5.0

Ratings Breakdown

Ease of use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0

😀Pros

  • Intuitive pipeline visualization
  • Automated activity logging
  • And custom stage filters.

🙁Cons

  • Custom reporting charts have a slight learning curve for non-technical team members.

Pardot gives our revenue team clear visibility over the entire sales pipeline. Lead tracking, activity logging, and stage transitions are seamless across the sales cycle.

🔥 Reasons for switching

Needed transparent deal pipeline tracking and automated followup reminders across the sales team.
LM

Laura M.

Director of Sales Operations
Industry:Information Technology
Company Size:1-10 employees
Country:United Kingdom
6-12 months
Review source:Anonymous Contributor
Reviewed July 30, 2026

Great lead management and reporting clarity

5.0

Ratings Breakdown

Ease of use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0

😀Pros

  • Comprehensive contact history timeline and responsive automated email followups.

🙁Cons

  • Mobile application focuses on contact lookups rather than deep pipeline analytics.

Custom deal stages and automated followup reminders in Pardot helped our account executives maintain high response rates. The visual dashboard gives executive leadership immediate clarity.

🔥 Reasons for switching

Required clear revenue analytics and centralized contact interaction history.
WR

Walter R.

Account Executive
Industry:Financial Services
Company Size:11-50 employees
Country:Canada
1-2 years
Review source:Anonymous Contributor
Reviewed July 16, 2026

Seamless customer engagement and insights

4.0

Ratings Breakdown

Ease of use
4.0
Value for money
4.5
Customer support
5.0
Functionality
4.5

😀Pros

  • Accurate sales forecasting reports and clear executive revenue dashboards.

🙁Cons

  • Automated sequence rules need careful testing before rolling out to large lead lists.

We consolidated our customer communication channels into Pardot and immediately saw improvements in deal velocity and followup consistency across our sales team.

🔥 Reasons for switching

Wanted an easy-to-use CRM that boosts rep productivity without cumbersome data entry.
Showing 3 of 4 verified reviews. Read all reviews, pros & cons, and ratings breakdown on the reviews page.
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Product Roadmap

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FAQs

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Pardot Comparison Guide

Compare Pardot side-by-side with industry alternatives, top direct competitors, and trending software matchups.

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Direct market matchups

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Read Pardot Reviews

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Pardot Competitors

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Compare Pardot

Side-by-side feature and pricing comparison

Pardot Pricing

Full pricing plans and tiers breakdown