Intercom Pricing & Plans

Intercom utilizes its Workflows builder (located under Fin AI Agent > Workflows) to build custom messaging paths based on user behavior and attributes. Admins define a trigger (like a customer sending their first message) and audience rules, then insert branching conditions that route users based on criteria like selected button options, company size, or custom data. Every branch leads to automated actions (e.g., tagging or assigning to a team) and must conclude with a clear outcome, such as resolution, data capture, or escalation to a human agent.