MozvsSEMrush
Unbiased side-by-side comparison of verified reviews, user ratings, features, and pros/cons to help you decide which software fits your business needs.
Quick answer: Moz vs SEMrush
In our 2026 comparison of Moz and SEMrush, the products are too closely matched to name a clear overall winner. Moz is rated 4.5/5 from 5 user reviews; SEMrush is rated 4.5/5 from 5 user reviews. Moz starts at $49/month with a free trial; SEMrush starts at $139/month with a free trial.
Last updated
| At a glance | Moz | SEMrush |
|---|---|---|
| Category | SEO Software & Tools | SEO Software & Tools |
| User rating | 4.5/5 (5 reviews) | 4.5/5 (5 reviews) |
| Starting price | $49/mo | $139/mo |
| Free trial | Yes | Yes |
| Listed features | 12 | 15 |
| Integrations | 3 | 6 |
| Platforms | Windows, macOS, Web, iOS, Android (Chrome Extension) | Web, iOS, Android |
| Ease of use | 4.5/5 | 4.5/5 |
| Customer support | 5.0/5 | 5.0/5 |
Moz
Starting Price
Contact Vendor
Community Pulse
Advanced Ratings
Pros
- Domain Authority (DA) metric most widely cited reference in SEO industry .
- Easiest learning curve among premium SEO tools starting at $31/month .
- Keyword difficulty score among most accurate, based on 40+ ranking factors .
Cons
- Smaller keyword database than Ahrefs or Semrush with slower data updates .
- Less comprehensive competitor analysis compared to industry leaders.
- Link Explorer solid but not as extensive as Ahrefs backlink database.
SEMrush
Starting Price
Pro plan from approximately $139.95/month; Guru and Business plans available; enterprise solutions offered separately
Community Pulse
Advanced Ratings
Pros
- Largest keyword database globally with over 26 billion keywords and Keyword Magic Tool for extensive exploration .
- All-in-one platform covering SEO, PPC, social media monitoring, and content marketing.
- Includes competitive positioning maps, content template tool, topic research, and local SEO toolkit.
Cons
- Higher starting price than Ahrefs at $165/month for the Pro plan .
- Interface can feel overwhelming with so many features packed into one dashboard.
- Learning curve for beginners; traffic estimates and difficulty scores differ from other tools.
Product Overview
What each platform does and who it's for
Primary Category
The main classification for each product
Editorial Quality Rating
Independent expert panel ratings and quality validations
Moz
Expert Score
SEMrush
Expert Score
Integration Ecosystem
Compare supported third-party apps and services
Moz Integrations
SEMrush Integrations
Platform Support
Supported platforms across each product
Moz
SEMrush
Sentiment & Feedback
Real-world pros and cons from verified users
Moz Feedback
User sentiment analysis
- Domain Authority (DA) metric most widely cited reference in SEO industry .
- Easiest learning curve among premium SEO tools starting at $31/month .
- Keyword difficulty score among most accurate, based on 40+ ranking factors .
- Strong local SEO tools including Local Market Analytics.
- Smaller keyword database than Ahrefs or Semrush with slower data updates .
- Less comprehensive competitor analysis compared to industry leaders.
- Link Explorer solid but not as extensive as Ahrefs backlink database.
SEMrush Feedback
User sentiment analysis
- Largest keyword database globally with over 26 billion keywords and Keyword Magic Tool for extensive exploration .
- All-in-one platform covering SEO, PPC, social media monitoring, and content marketing.
- Includes competitive positioning maps, content template tool, topic research, and local SEO toolkit.
- Position tracking with visibility metrics and AI overview monitoring.
- Detailed reporting
- Higher starting price than Ahrefs at $165/month for the Pro plan .
- Interface can feel overwhelming with so many features packed into one dashboard.
- Learning curve for beginners; traffic estimates and difficulty scores differ from other tools.
- Learning curve for beginners
- Premium pricing, Data limits on lower plans, Learning curve for beginners
Feature Comparison
Detailed side-by-side capability checklist
Moz
12/23 features
- Advanced link-building
- Competitor analysis
- Educational resources
- Keyword optimization
- Security
- Team collaboration
- Digital marketing
- Email Campaigns
- Email marketing
- Marketing automation
- Marketing campaigns
- PPC
- SEO
- SEO optimization
- SEO tools
- Social Media Management
- Keyword research automation
- Competitive intelligence
- Chrome extension
- Analytics
- Reporting
- Reporting & Analytics
- Link earning focus
SEMrush
15/23 features
- Advanced link-building
- Competitor analysis
- Educational resources
- Keyword optimization
- Security
- Team collaboration
- Digital marketing
- Email Campaigns
- Email marketing
- Marketing automation
- Marketing campaigns
- PPC
- SEO
- SEO optimization
- SEO tools
- Social Media Management
- Keyword research automation
- Competitive intelligence
- Chrome extension
- Analytics
- Reporting
- Reporting & Analytics
- Link earning focus
Pricing & Plans
Compare plans, features, and starting points side-by-side
Moz Pricing
PremiumEssential tools for growing teams.
Complete toolset with premium support.
Custom security and volume license scale.
SEMrush Pricing
SUBSCRIPTIONCommunity Intelligence
Real-time crowdsourced comparison feedback and buyer signals.
Community Matchup Voting
Real-time crowdsourced buyer signals
Community vs. Editorial Alignment
Agreement between algorithmic rating & user voting
Draw
Calculated by features, pricing, support & ratings.
Awaiting Votes
Cast your vote above to update results.
Which software did you choose?
Share your decision anonymously with the community
Promote Your Tool to Moz vs SEMrush Buyers
Feature your software prominently in the sidebar & pricing pages of Moz vs SEMrush to capture high-intent SEO Software & Tools evaluators.
Head-to-Head Winner Analysis
Data-backed performance comparisons across pricing, features, usability, and support
Matchup Scoreboard
At-a-glance scorecard results
Weighted Overall Scorecard
Normalized composite performance scores
Smart Recommendation Matrix
Head-to-head decision matrix based on your business workflow
- Budget-conscious teams seeking competitive entry pricing ($49/mo)
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
- Organizations requiring enterprise SLA support, governance, and custom security
- Users wanting a streamlined, user-friendly workspace interface
- Teams looking for native integration with core workflow tools
Moz
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Tied for overall winner with a composite score of 85%.
Comparable pricing accessibility ($49/mo (Free Trial)).
Offers 12 features (fewer than the category leader).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Widest platform availability (5 Platforms: Windows, macOS, Web, iOS +1 more).
SEMrush
Dimension scorecard
Multi-Dimension Performance
Winner Breakdown & Analysis
Tied for overall winner with a composite score of 89%.
Comparable pricing accessibility ($139/mo (Free Trial)).
SEMrush lists the most features (15 features).
Strong usability with a user rating of 4.5/5 stars.
Reliable support with a user rating of 5.0/5 stars.
Available on 3 Platforms: Web, iOS, Android, fewer than the leader.
⚖️ Virtually Tied
SEMrush and Moz are extremely well-matched overall. If Feature Richness is your priority, SEMrush has the edge — otherwise, your specific workflow requirements should be the deciding factor.
Composite Score Breakdown
Promote Your Software to SEO Software & Tools Decision Makers
Frequently asked questions: Moz vs SEMrush
Which is better: Moz or SEMrush?
SEMrush and Moz are extremely well-matched overall. If Feature Richness is your priority, SEMrush has the edge — otherwise, your specific workflow requirements should be the deciding factor. Neither product has a decisive overall lead, so the best choice depends on your workflow, budget and required integrations.
How do users rate Moz and SEMrush?
Moz is rated 4.5/5 from 5 user reviews. SEMrush is rated 4.5/5 from 5 user reviews. Ratings come from approved user reviews on SoftwareHope.
How much do Moz and SEMrush cost?
Moz starts at $49/month with a free trial. SEMrush starts at $139/month with a free trial. Moz has the lower entry price. Always confirm current pricing on the vendor's site, as plans change.
Do Moz and SEMrush offer a free plan or free trial?
Moz offers a free trial; SEMrush offers a free trial.
Which platforms do Moz and SEMrush support?
Moz supports Windows, macOS, Web, iOS and Android (Chrome Extension); SEMrush supports Web, iOS and Android.
Which is easier to use, Moz or SEMrush?
Moz has an ease-of-use rating of 4.5/5, SEMrush has an ease-of-use rating of 4.5/5. The difference is small, so both are similarly easy to adopt.
Most Helpful Reviews
Community-voted helpful feedback from verified users
Moz provides a straightforward, dependable solution that integrated smoothly into our operational stack. Uptime is consistent and user adoption across the team was immediate.
We have been using Moz across our departments and appreciate the simplicity and stability of the system. It handles core workflows without unnecessary bloat.
The platform has streamlined our daily operations, providing reliable tools and responsive support. Configuration was quick and the feature set aligns well with our requirements.
A well-built tool that delivers consistent value. The interface is clean, performance is snappy, and our operational workflows run smoothly.
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