Google Keyword PlannervsSitebulb

Google Keyword Planner is part of Google Ads, but lots of SEOs use it just for organic keyword research. You don’t need to spend money on ads. It shows search volume ranges, competition levels, and related keyword ideas from Google’s own data. That makes it a trusted free SEO software choice for finding keyword ideas. One thing to know is that in 2026, you’ll still need to create a Google Ads account and add your billing details to use it. But you don’t have to run ads or spend a dime. You’ll see what I mean once you get inside. Setting it up is a bit of a hassle, but the quality of the data makes it worth the extra step. **Key Features:**

Sitebulb is another crawler tool, much like Screaming Frog. But it puts more focus on charts, visuals, and helpful tips called “Hints.” Instead of giving you a big pile of crawl data, it tells you what’s wrong and how much it matters. That makes it a good choice for agencies that need to explain SEO problems to clients who don’t know much about SEO. You’ll notice right away that Sitebulb is very visual. It has crawl maps, site diagrams, and color-coded scores that show which issues need attention first. This makes technical SEO audits feel a lot less confusing. It’s now available as both a desktop app and a cloud tool, so you can choose how you want to run your crawls. That flexibility makes it worth adding to any best SEO software or SEO software comparison list. **Key Features:**